Canadian Content Provider, Stingray Digital, Signs With Rentrak

Canadian Content Provider, Stingray Digital, Signs With Rentrak

--Contract Extends Rentrak's North American Video-On-Demand Reach--

PORTLAND, Ore., Oct. 26 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year agreement with Montreal-based Stingray Digital for the content provider's new music video-on-demand (VOD) service launching on Rogers Cable. Stingray Digital recognized the importance of census-level measurement to maintain and grow their service and selected Rentrak's industry-leading OnDemand Essentials tool for its detailed usage data.

Stingray Digital, a leader in interactive global multi-platform music distribution, launched its "Galaxie Music Videos on Demand" service on Rogers Cable, a subsidiary of Rogers Communications Inc., Canada's largest cable television service provider with 1.6 million digital cable homes. Rentrak will provide Stingray with detailed data and insights to help the content provider define and grow their business model. Additionally, Rentrak sees the expansion of the video-on-demand platform in Canada as a strong revenue growth opportunity.

"Video-on-demand is expanding in Canada as operators and content providers are working in concert to develop a business model that will bring more viewing choices to consumers," said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. "Rentrak's leadership role in North America as the only census-level measurement company for video-on-demand content provides the experience and expertise to help operators and content providers, such as Stingray Digital, maximize its growth opportunity."

"As an independent Canadian content provider, Stingray is on the cutting edge of content development. We picked Rentrak for video-on-demand audience measurement because Stingray understands the value of highly-detailed digital set-top-box data in helping us expand our business," said Eric Boyko, President, Stingray Digital.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing 70 million set-top boxes from 33 MSOs with their extensive on-demand data being used by more than 100 content provider subscription clients and 100% of the top-25 operators offering video-on-demand. OnDemand Essentials provides near real-time reporting and instant access to the crucial information needed to track on demand content, trends, consumer behavior and more in order for clients to make well-informed business decisions.

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

About Stingray Digital

Stingray Digital is a leader in interactive music distribution. Our properties include The Karaoke Channel, the world's largest licensed karaoke library and karaoke service on TV and Internet, Galaxie, the leading digital music service on TV in Canada, through an Affiliate Relations agency agreement with the Canadian Broadcasting Corporation (CBC), and its music licensing unit, Stingray Music. Stingray was founded by seasoned new media entrepreneurs, Eric Boyko and Alexandre Taillefer, and is financially backed by Telesystem and Novacap. Headquartered in Montreal, Stingray has more than 110 employees and additional offices in Charlotte, Los Angeles and Budapest. For more information, visit stingraydigital.com.

   Contact for Rentrak Corporation:   Sallie Olmsted / Amanda Bartz   Office: 310-854-8124 / 310-854-8151   E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation:

Web Site: http://www.rentrak.com/

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Profile: International Entertainment