Rentrak Reports Engagement Metrics for Week Ending October 18, 2009

Rentrak Reports Engagement Metrics for Week Ending October 18, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Oct. 26 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of October 12 through October 18, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 10/12/2009 - 10/18/2009:    Index    Rating   Rank      Rank              Series                    Network     Index   ----      ----              ------                    -------     -----    1          5       Dancing With the Stars              ABC        166    2        213     World Cup Qualifying Soccer         TELMUN-B     155    3         58           The Mentalist                   CBS        150    4         57           The Good Wife                   CBS        148    5        100           Grey's Anatomy                  ABC        146    6         11           Criminal Minds                  CBS        144    7        183             Sortilegio                   UNIV-B      144    8         12                NCIS                       CBS        143    9        175         En nombre del amor               UNIV-B      142   10        196                House                      FOX        142   11         45   CSI: Crime Scene Investigation          CBS        141   12        102                Psych                      USA        141   13         36          NCIS: Los Angeles                CBS        139   14         19        Desperate Housewives               ABC        139   15        190     Nora Roberts' Angels Fall             LMN        138   16          7        Brothers and Sisters               ABC        137   17         67          Private Practice                 ABC        137   18        105           Sons of Anarchy                  FX        137   19        156               CSI: NY                     CBS        137   20          1             60 Minutes                    CBS        136   21         17 The Biggest Loser 8: Second Chances       NBC        136   22        197                Bones                      FOX        134   23         31           Hell's Kitchen                  FOX        134   24        256           ¡Viva el sueno!                UNIV-B      134   25        136         Hip Hop Honors 2009               VH1        133  

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts:   Rogers & Cowan for Rentrak Corporation                Sallie Olmsted                       Amanda Bartz               (310) 854-8124                       (310) 854-8151               solmsted@rogersandcowan.com          abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment