Avon Forges Partnership With Multi-Platinum Artist Fergie

Avon Forges Partnership With Multi-Platinum Artist Fergie

NEW YORK, Oct. 16 /PRNewswire/ -- Avon Products, Inc. today announced a partnership with award-winning artist, Fergie. A bold choice for the global brand, Fergie represents the same independence, confidence and femininity that Avon promotes. Avon is tapping the multi-talented singer, songwriter, fashion designer and actress to collaborate on a fragrance that embodies her unique character and appeal.

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"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."

"We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make their dreams come true -- a message that is at the core of the Avon brand."

Fergie will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts. The annual event celebrates champions who are changing women's lives.

In development now, Fergie will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign. The fragrance will launch globally in August 2010 and in the U.S. in November 2010 and will be available exclusively through Avon Representatives worldwide.

"As Fergie's agents, we had one mandate for her own signature fragrance line, and that was to find an innovative gold standard beauty brand that understands her as an artist, but also understands her philanthropic side as well. There was no better beauty player in the world who fit the bill than Avon," said Sean Patterson, President of Wilhelmina, fashion and beauty agent for Fergie.

Fergie is the most recent partner to join the company's premier fragrance portfolio. Avon's other partners include Reese Witherspoon, Patrick Dempsey, Courteney Cox, U by Ungaro, Eon Productions for Bond Girl 007, Derek Jeter and Christian Lacroix.

About Avon

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through over 5.5 million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com.

About Fergie

Multi-platinum recording artist Fergie began her career early, first as the voice for the cartoon series Charlie Brown as both Sally and Lucy, later as a cast member of Kids Incorporated during her teen years, followed by joining the all-female pop trio Wild Orchid. She joined The Black Eyed Peas in 2002, and was on hand when the release of their first disc together, Elephunk, went triple platinum. The mega-single "Let's Get It Started," earned The Peas an award for Best Rap Performance by a Duo or Group. Two years later the follow-up Monkey Business yielded five Top 40 hits including "Don't Phunk With My Heart" and "My Humps" and has sold over nine million copies worldwide. Once again, The Black Eyed Peas won an award for the Best Rap Performance for "Don't Phunk With My Heart." In 2006, Fergie released her debut solo album, The Dutchess, which sold over 6 million copies worldwide.

The Black Eye Peas fifth CD, The E.N.D. entered the Billboard Top 200 chart at #1. "Boom Boom Pow" and "I Gotta Feeling" spent 26 consecutive weeks at #1 on the Billboard Hot 100 chart. The Black Eyed Peas made Billboard history with the longest successive stay at the top of the chart.

Fergie has a starring role in the highly anticipated feature film, "NINE."

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Source: Avon Products, Inc.

CONTACT: Claudia Shaum, Avon Products, Inc., +1-212-282-8195

Web Site: http://www.avoncompany.com/

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Profile: International Entertainment