WealthTV Experiences 78.8% Increase in Viewership by Leveraging Insight From Rentrak's TV Essentials

WealthTV Experiences 78.8% Increase in Viewership by Leveraging Insight From Rentrak's TV Essentials

- TV Essentials Provides Insight into Effectiveness of Targeted Promotional Campaigns -

PORTLAND, Ore., Sept. 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a multi-screen media measurement and research company serving the advertising and entertainment industry, and WealthTV, the premier lifestyle and entertainment network, have demonstrated that the use of Rentrak's TV Essentials system results in increased network audience gain.

WealthTV subscribed to Rentrak's TV Essentials service in June 2009 giving the growth network access to viewing patterns from more than 3.8 million televisions. By analyzing audience data from Rentrak's system, WealthTV was able to determine the best days and times for targeting current and prospective viewers and as a result, started the "Weekend Premiere Extravaganza" marketing campaign which incorporated its top ranking programs.

By turning the powerful analytic data from the TV Essentials service into an actionable marketing campaign, WealthTV experienced a 78.8% increase in total viewing hours. Additionally, targeted promotion placement helped drive audience penetration higher, substantially increasing the network's reach to unique households.

"TV Essentials has enabled us to more effectively program and market our network," said Eric Brown, executive vice president for WealthTV. "Based on the knowledge acquired using the system, WealthTV has maintained and built on the increased levels of viewership resulting from the promotion, delivering more viewers and more revenue for the network."

"Rentrak's powerful analytics system provides a distinct advantage for our network clients who are provided with the most detailed and robust assessment of their audience's viewing behavior as well as that of their competitors," said Bruce Goerlich, Chief Research Officer, Rentrak. "TV Essentials clients can effectively evaluate their programming and marketing campaigns, while also understanding overall viewing trends and popular programming across the television landscape that can be translated into dollars that fall directly to the bottom line for our clients."

Rentrak's TV Essentials, utilizing proprietary technology to process massive amounts of click-stream data, is able to aggregate and report second-by-second information from millions of digital set-top boxes providing detailed reporting on television viewing behavior including audience duplication, audience flow and second-by-second commercial ratings.

For more information regarding the TV Essentials-WealthTV case study, please visit the following link: http://www.rentrak.com/section/corporate/newsroom/press_releases.html

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles and New York City. For more information on any of Rentrak's services, please visit www.rentrak.com.

About WealthTV

WealthTV is the premier lifestyle and entertainment network -- the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of -- from travel secrets to fast cars, from better etiquette to better investing, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider's perspective. For more information, please visit www.wealthtv.net.

   Contact for Rentrak Corporation:   Sallie Olmsted / Amanda Bartz   Office: 310-854-8124 / 310-854-8151   E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com    Contact for WealthTV:   Sarah Nunez   Office:  858-270-6900   E-mail: sarah.nunez@wealthtv.net  

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Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation; or Sarah Nunez, +1-858-270-6900, sarah.nunez@wealthtv.net, for
WealthTV

Web Site: http://www.rentrak.com/
http://www.wealthtv.net/

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Profile: International Entertainment