Viacom's First Ever 'Roadblock' Program Scores High Marks

Viacom's First Ever 'Roadblock' Program Scores High Marks

Get Schooled: You Have the Right Draws 12.7 million Total Viewers

NEW YORK, Sept. 11 /PRNewswire-FirstCall/ -- Attendance was high for the premiere of Get Schooled: You Have the Right, with 12.7 million viewers (P2+) tuning in on Tuesday, Sept. 8 at 8 p.m. Eastern/Pacific and 7 p.m. Central. In Viacom's first programming roadblock, the 30-minute education documentary aired simultaneously across all of Viacom's cable networks and was the most watched program on cable for the day. Nickelodeon attracted the largest audience segment, drawing 4.3 million viewers, or 35% of the total viewing audience.

Featuring President Barack Obama, pop superstar Kelly Clarkson and 2009 NBA MVP LeBron James, Get Schooled: You Have the Right highlights the education challenges, life choices and breakthroughs experienced by three professionals who provide critical support to these leading figures in politics, entertainment and sports. Get Schooled: You Have the Right aired commercial-free, in partnership with AT&T, Capital One Financial Corporation and NYSE Euronext.

The show aired simultaneously on the following Viacom networks: BET, BET J, CMT, CMT Pure Country, COMEDY CENTRAL, Logo, MTV, MTV Jams, MTV Hits, MTV2, mtvU, Nick at Nite, Nickelodeon, Nicktoons, Noggin, Spike TV, The N/Teen Nick, TV Land, VH1, VH1 Classic and VH1 Soul. The program was subtitled in Spanish on MTV Tr3s. Get Schooled: You have the Right can be seen in its entirety on www.getschooled.com.

Get Schooled: You Have the Right is created and executive produced by MTV's Dave Sirulnick and executive produced and directed by Lauren Lazin. @radical.media is a strategic, creative and production partner of the Get Schooled initiative.

The program marked the launch of "Get Schooled," a five-year national initiative co-developed by the Bill & Melinda Gates Foundation and Viacom that creates a platform for corporate and community stakeholders to address the challenges facing America's public schools.

About Get Schooled

Get Schooled is a national platform that connects, inspires and mobilizes people -- from policymakers and corporate leaders to communities and kids -- to find effective solutions to the problems facing our education system. It provides resources and information, community outreach and creative programming that engage a range of audiences around America's education crisis. Get Schooled's co-developers are the Bill & Melinda Gates Foundation and Viacom, including BET Networks, MTV Networks and Paramount Pictures. The initiative combines the Foundation's deep knowledge of education reform with the power of Viacom's diverse brands to raise awareness about the challenges facing America's public education system.

   To find out more about Get Schooled, visit www.getschooled.com.    About Viacom  

Viacom (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) , consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Noggin, COMEDY CENTRAL, Spike TV, TV Land, BET, Rock Band, AddictingGames, Atom, Neopets, Shockwave and Paramount Pictures. Viacom's global reach includes approximately 170 channels and 400 online properties in 163 countries and territories.

For more information about Viacom and its businesses, visit www.viacom.com.

Source: Nielsen Media Research, Nationally Rated Networks; Live+Same Day, 9/08/09

First Call Analyst:
FCMN Contact: james.bombassei@viacom.com

Source: Viacom

CONTACT: Kelly McAndrew, +1-212-846-7455, Kelly.mcandrew@viacom.com, or
Jeremy Zweig, +1-212-846-7503, Jeremy.zweig@viacom.com, both of Viacom

Web Site: http://www.viacom.com/

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Profile: International Entertainment