USA Today's Jayne O'Donnell, Teen Consumers to Talk Shop(ping) at Borders Birmingham Sept. 10; O'Donnell to Sign New Book: 'Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail'

USA Today's Jayne O'Donnell, Teen Consumers to Talk Shop(ping) at Borders Birmingham Sept. 10; O'Donnell to Sign New Book: 'Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail'

Event a must for parents, marketers, anyone who wants to learn the why behind

                         the buys of tweens, teens    Who:  

Jayne O'Donnell is an award-winning retail and automotive reporter with USA Today, where she has covered the demise and comeback (and near demise again) of department stores, profiled the colorful founders of Juicy Couture and chronicled the hard life of a toy store manager at Christmas, just to name a few of her standout stories. Together, she and Kit Yarrow, an acclaimed consumer psychologist, have penned "Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail." The book -- which includes hundreds of one-on-one interviews with teens, tweens and twenty-somethings, focus group research and a national online survey of more than two thousand shoppers -- explores the buying habits and motivations of Gen Y and what companies can do to harness this group's immense buying power.

What:

Before signing books, O'Donnell will lead a panel of local teens in an insightful discussion of what they are buying and why; the brands they love; where they shop; what retailers do that motivates them to buy their products and what turns them off; their Twitter and Facebook habits, and more. This is a must for parents who want a better understanding of their teens' buying choices and habits as well as marketers who are interested in understanding what works with this generation -- and what does not.

   When:   Thursday, Sept. 10 at 7 p.m.    Where:   Borders - Birmingham   34300 Woodward   Birmingham, MI 48009    Media Contact:  

Media interested in covering this event should contact Amy Stanton at (734) 604-2192 or astanto1@bordersstores.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

/PRNewswire -- Sept. 8/

First Call Analyst: Wilhelm, Ed
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO

Source: Borders

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Profile: International Entertainment