Spanish Beisbol Network Names Sergio del Prado Vice President of Sales

Spanish Beisbol Network Names Sergio del Prado Vice President of Sales

Former Dodgers VP of Sales and Marketing Will Oversee Growing Sales Rep Network

PHILADELPHIA, Sept. 21 /PRNewswire/ -- The Spanish Beisbol Network (SBN) has named Sergio del Prado as its new Vice President of Sales. Mr. del Prado, a senior-level sports executive with 20 years of sales and business development experience will be in charge of managing and increasing SBN's network of sales representatives. SBN, which has focused on its core local MLB markets, will expand its efforts nationally. Mr. del Prado will spearhead this effort.

"The expansion of our sales team further strengthens our ability to meet the needs of our sponsors and MLB teams," noted William Kulik, President and Founder of SBN. "Sergio del Prado's comprehensive understanding of sales and integrated sports marketing will benefit SBN, our sales network, and clients."

Previously, Mr. del Prado oversaw sponsorship and Spanish broadcast sales for the Los Angeles Dodgers. During 8 seasons at the Dodgers, he increased sponsorship revenues over 100% and created a Spanish Radio Broadcast Sales department which reached a complete sell out in the 3rd season.

Prior to the Dodgers, Mr. del Prado served as General Manager for the Los Angeles Galaxy, Senior Vice President of Corporate Marketing for the 1999 FIFA Women's World Cup, and Director of Marketing, Corporate Sales for the Los Angeles Kings. For the past year, he was a sports marketing consultant to the Los Angeles Kings, LationBaseball.com, and Arena Media Network. Mr. del Prado will be based out the SBN's Los Angeles office.

About Spanish Beisbol Network

The Spanish Beisbol Network (SBN) was founded in 2001 as a premier sports media broadcasting and content company for Spanish-language sports programming. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland A's, and the Caribbean World Series, plus affiliate sales relationships with Los Angeles Angels of Anaheim, New York Yankees, and Texas Rangers. In 2008, SBN was acquired by Celeritas Management Inc. (www.celeritasmgmt.com). Celeritas Management, a portfolio management and operating company funded by Palladium Equity Partners, LLC, seeks to invest in and grow businesses in the sports, entertainment, and marketing services industries by bringing together innovative assets with talented management. Celeritas partners with companies whose products and services strike a chord with the passions of American consumers, especially the Hispanic demographic. For more information about SBN, please visit www.beisbol.net.

First Call Analyst:
FCMN Contact:

Source: Spanish Beisbol Network

CONTACT: Beth Woerner of Celeritas Management, +1-804-230-4235,
beth.woerner@celeritasmgmt.com

Web Site: http://www.beisbol.net/

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Profile: International Entertainment