Rentrak Reports New Weekly Engagement Metric

Rentrak Reports New Weekly Engagement Metric

-New 'Stickiness' Index Measures Viewer Involvement-

PORTLAND, Ore., Sept. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the first two-weeks of data from the company's new "Stickiness" Index which will be released each Thursday. The "Stickiness" Index will illuminate which programs have a higher proportion of time spent viewing or are the most "sticky" measuring the viewers that are more likely to stay in front of the screen. Each week, a chart will list the top-25 "stickiest" 30-minute, 60-minute and 120-minute programs based on information derived from Rentrak's partnership with growing AT&T's u-Verse including anonymous viewing information from more than 3.8 million televisions.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Sunday primetime (8pm-11pm) program series roll up air times. Programs with the most engaged viewers will have higher "stickiness" indexes.

Insights gathered from data collected during the week of September 7 through September 13, 2009, showed President Obama's Address to a Joint Session of Congress was one of "stickiest" programs across multiple networks. While Fox News Channel did not deliver the highest rating for the address, viewers watching on Fox News were more likely to view the address in its entirety.

"The correlation of ratings-to-engagement is an integral component in determining how "tuned in" viewers are when they are watching their favorite programs," said Bruce Goerlich, Chief Research Officer, at Rentrak. "Rentrak's large data sets allow for granular and consistent analysis of hundreds of networks, and the Stickiness Index shows the level of program engagement."

   [Stickiness Index charts follow]     Week of 09/07/2009 - 09/13/2009:                  AT&T   "Stickiness" Rating                                 # of    "Stickiness"     Rank        Rank   Programs             Network  Telecasts   Index   ----------   ------- --------             -------  ---------   -----   1             41     True Blood           HBO           1       164   -             --     ----------           ---           -       ---   2             77     Army Wives           LIFE          1       158   -             --     ----------           ----          -       ---   3             97     Manana es            UNIV-B        5       155                         para siempre   -             --     -------------        ------        -       ---   4             128    My Nanny's Secret    LMN           1       155   -             ---    -----------------    ---           -       ---   5             22     President Obama's    FNC           1       153                         Address to a Joint                         Session of Congress   -             --     -------------------- ---           -       ---   6             196    Citizen Jane         HALL          2       152   -             ---    ------------         ----          -       ---   7             63     President Obama's    CNN           1       151                         Address to a                         Joint Session of                         Congress   -             --     -----------------    ---           -       ---   8             36     HGTV Design Star     HGTV          1       146   -             --     ----------------     ----          -       ---   9             4      President Obama's    ABC           1       141                         Address to a Joint                         Session of Congress   -             -      -------------------- ---           -       ---   10            153    En nombre del amor   UNIV-B        5       139   --            ---    ------------------   ------        -       ---   11            84     Psych                USA           1       139   --            --     -----                ---           -       ---   12            58     Monk                 USA           1       138   --            --     ----                 ---           -       ---   13            2      President Obama's    NBC           1       136                         Address to a Joint                         Session of Congress   --            -      -------------------- ---           -       ---   14            67     Hotel Ground Zero    HST           1       136   --            --     -----------------    ---           -       ---   15            82     SportsCenter         ESPN2         1       135   --            --     ------------         -----         -       ---   16            150    The Secret Life      ABCFAM        2       135                         of the American                         Teenager   --            ---    ----------------     ------        -       ---   17            175    Ghost Hunters        SYFY          2       133   --            ---    -------------        ----          -       ---   18            169    Destination Truth    SYFY          1       132   --            ---    -----------------    ----          -       ---   19            254    Mad Men              AMC           1       132   --            ---    -------              ---           -       ---   20            3      America's Got Talent NBC           1       132   --            -      -------------------- ---           -       ---   21            151    Abducted             LMN           1       132   --            ---    --------             ---           -       ---   22            197    Lightning Strikes    SYFY          1       131   --            ---    -----------------    ----          -       ---   23            98     Drop Dead Diva       LIFE          1       131   --            --     --------------       ----          -       ---   24            60     Tyler Perry's        TBS           2       131                         Meet the Browns   --            --     ----------------     ---           -       ---   25            80     Ben 10: Alien Force                         Vengeance of Vilgax TOON          1       130   --            --     -------------------- ----          -       ---    Week of 09/14/2009 - 09/20/2009:                  AT&T   "Stickiness" Rating                                 # of    "Stickiness"     Rank        Rank   Programs             Network  Telecasts   Index   ----------- -------- --------             -------  ---------   -----   1             96    Manana es para        UNIV-B        5       162                        siempre   -             --    --------------        ------        -       ---   2             163    Georgia O'Keeffe     LIFE          1       152   -             ---    ----------------     ----          -       ---   3             4      America's Got Talent NBC           2       147   -             -      -------------------- ---           -       ---   3             248    For the Love         HALL          1       144                         of Grace   -             ---    ------------         ----          -       ---   5             159    En nombre del amor   UNIV-B        5       141   -             ---    ------------------   ------        -       ---   6             82     Psych                USA           1       141   -             --     -----                ---           -       ---   7             58     Monk                 USA           1       140   -             --     ----                 ---           -       ---   8             13     Bones                FOX           1       139   -             --     -----                ---           -       ---   9             8      The Biggest Loser 8: NBC           1       138                         Second Chances   -             -      -------------------  ---           -       ---   10            84     UFC Fight Night Live SPKE          1       138   --            --     -------------------- ----          -       ---   11            10     Dateline NBC         NBC           1       137   --            --     ------------         ---           -       ---   12            21     Big Brother 11       CBS           1       136   --            --     --------------       ---           -       ---   13            165    Ghost Hunters        SYFY          2       136   --            ---    -------------        ----          -       ---   14            155    Karla                LMN           1       136   --            ---    -----                ---           -       ---   15            179    The Ultimate Fighter SPKE          3       136   --            ---    -------------------- ----          -       ---   16            263    Viva el sueno!       UNIV-B        1       136   --            ---    --------------       ------        -       ---   17            63     Sons of Anarchy      FX            1       134   --            --     ---------------      --            -       ---   18            9      Survivor: Samoa      CBS           1       134   --            -      ---------------      ---           -       ---   19            168    Destination Truth    SYFY          1       132   --            ---    -----------------    ----          -       ---   20            255    Living with the      LMN           1       131                         Enemy   --            ---    ---------------      ---           -       ---   21            103    WWE Smackdown!       MyNet         1       130   --            ---    --------------       -----         -       ---   22            107    The Backyardigans    NOG           7       130   --            ---    -----------------    ---           -       ---   23            200    Forbidden Secrets    LMN           1       130   --            ---    -----------------    ---           -       ---   24            174    Criminal Minds       A&E           6       130   --            ---    --------------       ---           -       ---   25            64     WWE Monday Night Raw USA           1       129   --            --     -------------------- ---           -       ---   

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Sunday primetime (8pm-11pm) programs, series roll up air times. Based on AT&T u-Verse data. Excludes local programming.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted              (310) 854-8124              solmsted@rogersandcowan.com               Amanda Bartz              (310) 854-8151              abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment