Luster's(R) Pink(R) Brand Smooth Touch(R) Endorser Keyshia Cole to Visit Fans at Cleveland Area Walmart

Luster's(R) Pink(R) Brand Smooth Touch(R) Endorser Keyshia Cole to Visit Fans at Cleveland Area Walmart

Platinum-Selling R&B Singer, Reality TV Star has Been the Face of Smooth Touch(R) Since 2008

CHICAGO, Sept. 9 /PRNewswire/ -- On Friday, September 11, 2009, Luster's Pink Brand Smooth Touch celebrity endorser Keyshia Cole will make an appearance at a Cleveland, OH, Walmart store. Cole will autograph Limited Edition Pink Brand Smooth Touch Relaxer Kits No-Lye Regular or Super to celebrate the second year of her relationship with Luster Products.

"Luster's Pink Brand Smooth Touch is the product of choice for urban women who want beautiful, healthy looking hair that gets attention," said Theresa J. Stevenson, brand manager for Luster's Pink Brand Smooth Touch . "Keyshia Cole, whose unique hair styles set trends for girls and young women everywhere, perfectly represents Smooth Touch . Cole's picture and autograph appear on the Limited Edition Pink Brand Smooth Touch Relaxer Kits No-Lye Regular or Super. Her appearance at Walmart in celebration of our continued relationship with her is a perfect opportunity for her to meet her fans and personally thank them for buying the product."

WHAT: Luster's Pink Brand Smooth Touch Celebrity Endorser Keyshia Cole Retail Appearance

   WHEN: Friday, September 11, 2009, from 5 p.m. to 7 p.m. (Eastern)    WHERE: Walmart 3400 Steelyard Drive, Cleveland, OH, 44109    Media RSVP recommended to secure interview with Keyshia Cole.    About Smooth Touch  

Luster's Pink Brand Smooth Touch products are for younger, style conscious women with an urban, hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they're walking the red carpet, shopping at the mall or hanging out with their friends.

The face of Smooth Touch is reality TV and platinum-selling R&B diva chanteuse Keyshia Cole, whose trendsetting hair styles are admired and emulated by women across the country. As the celebrity endorser for Smooth Touch , Cole's picture and autograph appear on the Limited Edition Pink Brand Smooth Touch Relaxer Kits No-Lye Regular or Super. Other products from the Smooth Touch line include New! Smooth Touch Hydration Vibe(TM) Olive Oil Lotion, New! Smooth Touch Go Glitz(TM) Olive Oil Sheen Spray, New! Smooth Touch A Reason To Gloss(TM) Shine Polish, Smooth Touch Conditioning Shampoo Packet, Smooth Touch Triple Strength Olive Oil Conditioner Packet and Smooth Touch Grohairdress(TM).

First Call Analyst:
FCMN Contact:

Source: Luster's

CONTACT: Christopher Brown IV, +1-312-543-3946,
Christopher@owensmorris.com, for Luster's

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Profile: International Entertainment