The Latin Recording Academy(R), Eventus and Univision on Beat With the Latin GRAMMY(R) Street Parties

The Latin Recording Academy(R), Eventus and Univision on Beat With the Latin GRAMMY(R) Street Parties

Music Festivals; Presented by McDonald's(R) with Official Sponsors Verizon Wireless, State Farm and the Las Vegas Convention and Visitors Authority; Bring the Latin GRAMMY Experience to top U.S. Hispanic Markets; Kick-Off Event Sunday, Sept. 27 at West New York, New Jersey

MIAMI, Sept. 23 /PRNewswire/ -- The Latin Recording Academy , Eventus and Univision announce the schedule and talent roster for the 2009 Latin GRAMMY Street Parties. Currently in its seventh year, the "Street Parties" kick-off in West New York, New Jersey between 54th Street and 60th Street on Boulevard East on Sept. 27. The festivals will continue on to Chicago on October 4th; South Florida on October 11th; Los Angeles on October 18th; Dallas on October 25th; and for the first time in Latin GRAMMY Street Parties history, the festival will take place at the Freemont Street Experience in Las Vegas, the host city of this year's awards show.

This month-long celebration highlights the enthusiasm, excellence and diversity of the U.S. Hispanic communities and will culminate with the anticipated 10th Annual Latin GRAMMY Awards, set for Nov. 5 at the Mandalay Bay in Las Vegas, which will be broadcast live on the Univision Network from 8 - 11 p.m. ET/PT (7 p.m. Central).

"As we celebrate a decade of history, we are thrilled to continue to bring the excitement of the Latin GRAMMY to local communities across the country and celebrate the road to Latin music's night of excellence," said Gabriel Abaroa, President of The Latin Recording Academy. "These festivals, through the power of music, allow us to create a bond between music lovers and the Latin GRAMMYs and we look forward to another successful festival season."

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling. This leading national Latin music festival series will continue to feature performances by some of Latin music's hottest artists, while serving as a launching platform for emerging talent representing various genres, including reggaeton, regional Mexican, pop, spanish rock, and tropical to name just a few

"As we head into the program's 7th consecutive year, we are extremely proud of what the Latin GRAMMY Street Parties represent to the Hispanic communities across the country. As the premiere national Hispanic music series, reaching hundreds of thousands of Latinos across the country through an essential part of our culture-music, the Latin GRAMMY Street Parties continue to provide participants, artists, consumers and sponsors with an unparalleled entertainment experience," said Eventus' President & CEO Nelson Albareda. "We congratulate The Latin Recording Academy on their 10th Anniversary and we look forward to working with them, Univision and our sponsors on continuing to grow our tremendous success," he added.

The 2009 Latin GRAMMY Street Parties are presented by McDonald's . Official sponsors include Verizon Wireless, State Farm Insurance and the Las Vegas Convention and Visitors Authority, which will give away a VIP trip to Las Vegas to experience the 10th Annual Latin GRAMMY Awards ceremony first hand. Registration for the trip giveaway is available at the New Jersey, Chicago, Miami, Los Angeles and Dallas Latin GRAMMY Street Parties.

In addition to its U.S. broadcast, the 10th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide.

The schedule, venues and exciting talent roster slated to perform at the 2009 Latin GRAMMY Street Parties is as follows:

   West New York, New Jersey   Sunday, September 27th   54th-60th Street on Boulevard East    Arcangel, Bachata Heightz, La Bola, Oscar D'Leon, Luis Enrique, Grupo Treo, and Macao, among others.    Chicago, IL   Sunday, October 4th   Plaza Garibaldi   2600 S. California Street    Banda Karembe, Banda Real, Graciela Beltran, Bersachi, and Patrulla 81 among others.    Hialeah, FL   Sunday, October 11th   Streets of Hialeah on West 16th Avenue between 37th & 41 Streets    Braily, Buena Gente, Willy Chirino, Issac Delgado, Gente de Zona, Grupo Treo, Hansel y Raul, Eddy K, and Marlon.    Los Angeles, CA   Sunday, October 18th   Placita Olvera   125 Paseo de la Plaza (in front of Union Station)    Banda MS, Conjunto Atardecer, and K-Paz de la Sierra, among others    Dallas, TX   Sunday, October 25th   Streets of Oakcliff on Jefferson Blvd between N. Tyler & N. Llewellyn    Compay Chui, Los Gran Reyes de la Musica, Los Huracanes del Norte,  La Revelacion Colombiana, Patrulla 81 and Sabor Colombia.    

Details for the Las Vegas stop will be announced in October. Media partners for the Latin GRAMMY Street Parties include: Univision TV, Univision Radio, Univision Online, El Nuevo Herald, Al Dia, El Tiempo, Impremedia's La Raza Newspaper, El Diario/La Prensa, and La Opinion.

About The Latin Recording Academy

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

About Eventus

Eventus is the leading national Hispanic experiential, sports and entertainment company with corporate offices in Miami. Its mission is to continuously deliver innovative event properties and integrated promotional programs targeting the U.S. Hispanic market. For more information on Eventus, visit www.eventusmarketing.com.

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.

   Contact:         Roselin Cruz-Sotero                    Eventus                    305.668.4343 Ext 201                     Betty Del Rio                    The Latin Recording Academy                     305.576.0036    Media Contacts:  Lourdes Lopez/Louis Vazquez                    The Recording Academy                    310.392.3777  

First Call Analyst:
FCMN Contact:

Source: Eventus Marketing

CONTACT: Roselin Cruz-Sotero, Eventus, +1-305-668-4343, Ext 201; or
Betty Del Rio, The Latin Recording Academy®, +1-305-576-0036; or Media
Contacts: Lourdes Lopez or Louis Vazquez, The Recording Academy,
+1-310-392-3777

Web Site: http://www.eventusmarketing.com/

---

Profile: International Entertainment