Photo Industry Leaders myPhotopipe.com, Inc. and Photogra.com Partner to Develop Feature-Rich, User-Friendly Online Ordering Platform for Owners of Digital Cameras.

Photo Industry Leaders myPhotopipe.com, Inc. and Photogra.com Partner to Develop Feature-Rich, User-Friendly Online Ordering Platform for Owners of Digital Cameras.

New digital technologies to revolutionize online experience for millions of professional and serious amateur photographers

ATLANTA, Aug. 25 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC) today announced a multi-year partnership with Photogra.com, a developer of web-based photographic services and industry leader in online photo fulfillment technologies.

Under the terms of the new technology agreement, myPhotopipe.com will serve as the exclusive provider of certain new online digital imaging services via an ordering platform developed by Photogra.com.

"This means a great deal to professional and serious amateur photographers, which comprise the majority of our customer base," stated Darren Schiff, Chief Operating Officer of myPhotopipe.com, Inc. "We evaluated the online experience of photographers using our own web site and those of our competitors. We talked to our customers. We identified a number of problems . . . too slow, too complicated. But how do you solve those problems and scale up to serve a customer base as large as ours? Photogra.com presented a toolset that met all these requirements, and more. This will change the game in our industry. It makes it less confusing, more accurate, and easier to order the photos, prints or other products customers want. That's what this partnership is all about. It's about creating the best online ordering experience possible. Keep it easy. Make it fun. Provide a feature-rich menu of options. But, be sure it is fast and absolutely accurate."

Per the terms of the agreement, myPhotopipe.com has the exclusive use of certain new online toolsets developed by Photogra.com. "A company that understands the importance of an excellent user experience and how to make online retailing enjoyable, Photogra.com also understands digital photography and the needs of our customers," observed myPhotopipe.com's President, Pete Casabonne "We intend to set new standards of excellence for the online user experience and for the quality of products customers should expect, because these are the things our customers say are missing in their current online ordering experience."

"The growth of online ordering of prints, with home or office delivery, has outpaced all other forms of digital photo processing," added Casabonne, "but the online ordering experience pales in comparison with the ease and 'coolness' available to customers in other digital industries, such as digital music stores and online video purchasing."

"We see this partnership as an opportunity to take full advantage of the significant value in experience and technology that each party brings to the other, which, when combined, results in a unique service offering within the digital imaging space," commented Michael Barlow, President of Photogra, Inc.

"This partnership means one thing -- our opportunities have expanded exponentially," concluded Schiff.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at www.myPhotopipe.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied or forecasted in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this press release. myPhotopipe.com, Inc.'s forward-looking statements in this press release and future results may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements of myPhotopipe.com, Inc. The inclusion, if any, of any third parties does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

                      For further information, please contact:               Robert E. Quick, Jr., CEO, at BQuick@myphotopipe.com or              480-607-5750 Ext. 10, or visit the Company's Web site at                                www.myphotopipe.com.                                         or               RJ Falkner & Company, Inc., Investor Relations Counsel at                 (830) 693-4400 or via email at info@rjfalkner.com  

First Call Analyst:
FCMN Contact:

Source: myPhotopipe.com, Inc.

CONTACT: Robert E. Quick, Jr., CEO of myPhotopipe.com, Inc.,
+1-480-607-5750, ext. 10, BQuick@myphotopipe.com; or RJ Falkner & Company,
Inc., Investor Relations Counsel, +1-830-693-4400, info@rjfalkner.com, for
myPhotopipe.com, Inc.

Web Site: http://www.myphotopipe.com/
http://www.photogra.com/

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