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International Entertainment News

Thursday, August 20, 2009

Industry Heavyweights George Foreman and Kevin Harrington Sign Deal

Industry Heavyweights George Foreman and Kevin Harrington Sign Deal

CLEARWATER, Fla., Aug. 20 /PRNewswire/ -- George Foreman and Kevin Harrington of TVGoods.com have announced today TVGoods' exclusive licensing deal to sell Foreman's line of Keep It Green and Clean household cleaning products through direct response television (DRTV). George Foreman, the former heavyweight boxing champion, is one of the most recognized and beloved personalities around the globe. Foreman is not only known for being a world-class athlete, but as a television celebrity and spokesperson for a number of successful products. Kevin Harrington is a 25-year veteran and pioneer of the infomercial industry. Harrington is one of the five Sharks in the recently launched ABC television series, "Shark Tank", produced by Mark Burnett. "Shark Tank" is a platform for budding entrepreneurs to launch their business with capital from the Sharks.

Harrington, CEO of TVGoods, stated, "I have a long standing relationship with the Foreman family and his two oldest sons, George, Jr. and George, III, and respect and admire all they have accomplished. It is a privilege to be working with the man who has established the gold standard in our industry. George was responsible for the most successful DRTV campaign in history in selling millions of Foreman Grills. There is not another person who has more credibility than George Foreman as the spokesperson for a product. George's credibility stems from the passionate belief that he has in any product that he represents."

Foreman stated, "I am pleased to be working with Kevin as he has the reputation of having one of the most creative minds in the direct response television business. I look forward to developing a successful marketing campaign for my line of cleaning products. As a father and a grandfather I know the importance of caring for my family and the planet we all live in. The Keep It Green & Clean line of cleaning solutions are family safe and earth friendly. Now we can create a clean and safe home for everyone and at the same time, protect the environment."

Retail distribution of George Foreman Cleaning Solutions will be available from GFCS LLC a joint venture between the George Foreman Family and Leon Dreimann and Associates.

TVGoods.com is a company that utilizes direct response television, live shopping, and the internet to build brands in over 100 countries. The Company engages in the creation, design, distribution, and sale of affordable products to United States and International consumers. TVGoods markets its products through direct response infomercials, live shopping networks, e-commerce, catalogs, radio, and traditional retail channels. The corporate offices of TVGoods are located at 14375 Myerlake Circle Clearwater, Florida 33760, OmniComm Studios, Tampa's premiere production studios co-founded by Kevin Harrington.

First Call Analyst:
FCMN Contact:

Source: TVGoods.com

CONTACT: Kevin Harrington, CEO, +1-727-230-1036, ext. 157,
Kevin@tvgoods.com

Web Site: http://www.tvgoods.com/


Profile: International Entertainment

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