Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending July 26, 2009

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending July 26, 2009

LOS ANGELES, July 30 /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT) , today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the top ten selling DVDs and the top ten most rented motion pictures, per data collected for the week ending July 26, 2009 include:

   Rentrak Top 10 Selling DVDs*     RANK   TITLE                              STUDIO    WEEKS IN RELEASE     ----   -----                              ------    ----------------     1      Watchmen                        Warner Bros.        1     2      Coraline                          Universal         1     3      The Haunting in Connecticut      Lions Gate         2     4      Knowing                          Summit Ent.        3     5      Gran Torino                     Warner Bros.        7     6      Push                             Summit Ent.        3     7      Princess Protection Program        Disney           4     8      Paul Blart: Mall Cop                Sony           10     9      Psych - The Complete Third        Universal             Season                                             1    10      Twilight                         Summit Ent.       19    *Week ended July 25, 2009    Rentrak Top 10 Renting DVDs     RANK   TITLE                           STUDIO     WEEKS IN RELEASE     ----   -----                           ------     ----------------     1      Watchmen                         Warner           1     2      Knowing                       Summit Ent.         3     3      Coraline                     Focus Features       1     4      The Haunting In Connecticut    Lionsgate          2     5      Push                          Summit Ent.         3     6      The Unborn                     Universal          3     7      Gran Torino                      Warner           7     8      Taken                             FOX            11     9      Confessions Of A Shopaholic    Touchstone         5    10      Paul Blart: Mall Cop              Sony           10    

Rentrak Corporation 2009 -Content in Rentrak Home Entertainment updates is produced and/or compiled by Rentrak Corporation and its Home Entertainment data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Retail Essentials

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:  Sallie Olmsted/Amanda Bartz              Rentrak Corporation              310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment