Discovery Communications and FLO TV Launch SHARK WEEK Mobile Channel

Discovery Communications and FLO TV Launch SHARK WEEK Mobile Channel

- Dedicated Mobile Channel Will Feature Full-length Programs of Nonstop Shark Action -

SILVER SPRING, Md. and SAN DIEGO, July 31 /PRNewswire-FirstCall/ -- To celebrate the 22nd year of SHARK WEEK, Discovery Communications (NASDAQ: DISCA) (NASDAQ:DISCB) (NASDAQ:DISCK) is collaborating with FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ:QCOM) , to bring Discovery Channel's SHARK WEEK to its award-winning FLO TV(TM) live mobile TV service.

FLO TV's dedicated SHARK WEEK channel is a mobile destination for cable's longest running programming event, featuring four full-length premiere programs from this year's network line-up, in addition to popular SHARK WEEK programs featured during previous years. The SHARK WEEK channel will air on the FLO TV service August 1 through August 14.

"We are thrilled to add Discovery Channel's SHARK WEEK to FLO TV's stellar content lineup. Shark fans will be able to watch exciting footage of this television event directly from their mobile device and in stunning clarity," said Jonathan Barzilay, senior vice president of programming, FLO TV."

"For 22 years, SHARK WEEK has been a fan favorite and brand defining event for Discovery Channel. By collaborating with FLO TV, we can extend this annual rite of summer to a whole new audience and bring fans another way to enjoy SHARK WEEK with the high-quality mobile viewing experience that FLO TV offers," said Rebecca Glashow, senior vice president, Digital Media Distribution, Discovery Communications. "The SHARK WEEK Mobile Channel on the FLO TV service is part of our ongoing strategy to provide consumers with the ability to satisfy their curiosity and engage with Discovery's award-winning content on any platform."

Programming available on FLO TV's SHARK WEEK Mobile Channel includes the following:

DAY OF THE SHARK 2

In this harrowing hour, see what happens when a great white breaks through a 300-pound aluminum shark cage and traps the divers inside; when another tackles a former Navy SEAL in shallow waters in the early evening off St. Petersburg, Florida; and when a bull shark invades a spearfishing trip in the Bahamas. When you're a visitor in the vast and complex ocean, any day could be the "Day of the Shark."

GREAT WHITE APPETITE

One of the most feared predators on earth, the great white shark patrols the shores of more than 50 percent of the world's inhabited coastlines. And yet, scientists still don't have accurate data on their population, mating practices, traveling patterns or even what drives their feeding behavior. Former Force Recon Marine Charles Ingram travels the globe with shark experts, seeking out answers to these and additional fascinating questions.

SHARK AFTER DARK

We know that sharks are active and can be quite aggressive during the day, but we know little about what they do at night. Now, armed with the latest in infrared heat-sensing cameras and night vision technology, a team of divers descends into the dark abyss on a mission to learn more about shark behavior after the sun goes down.

SHARKBITE SUMMER

This is the definitive account of America's 2001 "Summer of the Shark," when the ocean's apex predators attacked more than 50 swimmers off U.S. beaches. SHARKBITE SUMMER returns to the attack sites and -- using news footage, interviews with victims, witnesses, surgeons, family members and shark experts -- builds a clear picture of what happened that summer.

SHARK ATTACK: A BOY'S FIGHT TO SURVIVE

In the last 330 years, there have been only 25 recorded shark attacks in Texas. But 18 of those have happened in the last two decades. It was a summer like any other for the Perez family until the seemingly unthinkable occurred -- their youngest son, Aaron, was attacked by a shark. In this hour-long special, Aaron recalls his narrow escape from death and reveals that his actions during the attack were more than instinct, but something he saw on the Discovery Channel just the day before.

SHARKS: A FAMILY AFFAIR

Craig Ferreira is South Africa's leading shark expert and has spent his whole life studying and diving with some of the most dangerous animals on the planet. Now he is bringing his father, wife and kids to remote Dyer Island in treacherous shark-ridden waters off the coast of South Africa -- the world famous Shark Alley -- where he'll try to whip his family into a first-rate crew in seven days.

SHARK WEEK airs on Discovery Channel from Sunday, August 2 through Friday, August 7.

   *Programming is subject to change.    About Discovery Communications  

Discovery Communications (NASDAQ:DISCA) (NASDAQ:DISCB) (NASDAQ:DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About FLO TV Incorporated

The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, ESPNEWS, ESPN2, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC, NBC2Go, NBC News, NBC Sports and Nickelodeon. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. FLO and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

   Qualcomm Contacts:   Melinda Hutcheon, FLO TV   Phone:  1-858-651-7334   Email:  melindah@flotv.com    Emily Kilpatrick, Corporate Communications   Phone:  1-858-845-5959   Email:  corpcomm@qualcomm.com    John Gilbert, Investor Relations   Phone:  1-858-658-4813   Email:  ir@qualcomm.com    Discovery Contact:   Juliet Farrell   Phone:  1-240-662-1707   Email:  Juliet_farrell@discovery.com  

First Call Analyst:
FCMN Contact: dalbum@qualcomm.com

Source: FLO TV Incorporated; Discovery Communications

CONTACT: Melinda Hutcheon of FLO TV, +1-858-651-7334,
melindah@flotv.com; or Emily Kilpatrick, Corporate Communications,
+1-858-845-5959, corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, both of Qualcomm; or Juliet Farrell of
Discovery Communications, +1-240-662-1707, Juliet_farrell@discovery.com

Web Site: http://www.flotv.com/
http://www.discoverycommunications.com/

---

Profile: International Entertainment