Free Music Concerts by Grammy Nominee Trey Songz, Bad Boy's Day 26, Doug E. Fresh, Toby Love & More, Professional Athletes, Celebrity Guests, Virtual Strolling Entertainment, Food & Prizes at the 'AMBER Ready Back-to-School Safety Weekend at ABC Studios' Live in Times Square, NY, August 15-16, 2009, noon - 9 p.m.

Free Music Concerts by Grammy Nominee Trey Songz, Bad Boy's Day 26, Doug E. Fresh, Toby Love & More, Professional Athletes, Celebrity Guests, Virtual Strolling Entertainment, Food & Prizes at the 'AMBER Ready Back-to-School Safety Weekend at ABC Studios' Live in Times Square, NY, August 15-16, 2009, noon - 9 p.m.

ROCKAWAY, N.J., July 30 /PRNewswire/ -- This fall, 50 million of America's children will return to school. By summer, 1 million of them will be classified as missing or abducted. In an effort to reduce the number of missing and abducted children, and to quickly recover those that are classified as such, AMBER Ready, Inc. and the AMBER Ready Foundation will launch the nation's first wireless child protection service and community predator program at the AMBER Ready Back To School Safety Weekend at ABC Studios, live in Times Square, August 14-16, 2009.

The weekend event will feature performances by Grammy nominee, Trey Songz, Day 26 (Bad Boy Records), and Toby Love and more (TBA), family fun entertainment, food and prizes, along with child safety back-to-school tips. Other celebrities, athletes, civic and community leaders are also expected to attend. All events are free and open to the public and will be simulcast on the Times Square Jumbo Tron.

             Saturday and Sunday, August 15 and 16th, 2009          Live on the Times Square Plaza and inside ABC Studios             Noon - 5 pm: Celebrity Virtual Game On & Family Fun          6-9 pm: AMBER Ready Back-to-school LIVE! Concert Series              9 pm:  AMBER Light Vigil for the Missing   

**For interested media, an AMBER Ready Press Conference & Back-to-School Child Safety Forum with city officials and civic leaders will be held Friday, August 14 at 11:30 a.m. at ABC's Times Square Studios.

About AMBER Ready

The AMBER Ready Program is the (www.amberready.com) the Nation's First Wireless Child Protection Service & Community Predator Deterrent Initiative, and a major technological advance in the effort to find missing or abducted children. Research has shown that missing or abducted children recovered in the first four hours likely never will be. The program enables parents and guardians to store their children's photo, description and other valuable information in a profile in their wireless multimedia phones. If the unfortunate situation ever occurs, an Amber Ready subscriber can immediately transfer information to their local law enforcement agency, media stations, airports, and the AMBER Alert network -- saving valuable time. Kai D. Patterson is the president and founder of AMBER Ready. Child Safety in the palm of your hand. Are you AMBER Ready?

For more information and to enroll today for a chance to win VIP weekend passes, call 1-866-60-AMBER

First Call Analyst:
FCMN Contact:

Source: AMBER Ready Foundation

CONTACT: Ricky Clemons, +1-917-923-9271, or Karen Roberts,
+1-917-699-9929

Web Site: http://www.amberready.com/

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Profile: International Entertainment