AT&T CruiseCast(SM) Service Launches Nationwide In-Vehicle Entertainment Package

AT&T CruiseCast(SM) Service Launches Nationwide In-Vehicle Entertainment Package

Channels Deliver Kids Content, News, Sports, Weather and Lifestyle Real-Time Programming

DALLAS, June 2 /PRNewswire/ -- AT&T Services Inc. and RaySat Broadcasting Corporation (RBC) announced today that AT&T CruiseCast(SM) service is now available across the continental United States with a robust lineup of content. Whether driving around town or on vacation, consumers can now enjoy 42 channels of satellite TV and radio on their existing rear-seat entertainment systems.

   (Logo:  http://www.newscom.com/cgi-bin/prnh/20090602/DA26763LOGO)     Programming includes the following video channels:    USA Network      SCI FI               Discovery           Animal Planet    CNN mobile       Adult Swim Mobile    Lifetime Channel    NFL Network    MSNBC            FOX News             AccuWeather         ESPN Mobile    Disney           Disney XD            Discovery Kids    Cartoon Network Mobile                CBS College Sports Network  

The programming lineup also includes five additional video channels that are favorites among young children, "tweens" and teen-agers.

To learn more about the AT&T CruiseCast service, to view the complete channel lineup and to find a local installer, visit www.cruisecast.com/launch.

"We are very pleased to bring this fantastic lineup of channels to our AT&T CruiseCast customers nationwide," said Winston Guillory Jr., president of RBC. "In-vehicle satellite entertainment is the next major trend in consumer electronics. We are proud to deliver a robust live-TV experience to vehicles."

The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc. The antenna is secured to a roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on all other vehicles. The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs.

AT&T CruiseCast service is available through a nationwide network of authorized installers and aftermarket-car retail outlets. Once the system is installed, consumers can sign up online for service at http://www.cruisecast.com/ or call 866-800-9030. Customers will create a personal profile, select a payment method and choose programming features. Once a profile is on record, and the installer has completed the equipment installation, the service will be activated over the air. The manufacturer's adjusted price (MAP) of the equipment (antenna and receiver) is $1,299 and the monthly subscription fee is $28.

This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world's premier telecommunications company. RBC, a privately held U.S. company, has worked with AT&T Business Development to introduce the new product to the marketplace.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUVs that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute AT&T CruiseCast service via a network of automotive dealers, consumer electronics retailers and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet access and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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Source: RaySat Broadcasting Corporation

CONTACT: Marcia Barnett of RaySat Broadcasting, Inc., +1-214-673-4781,
Marcia.barnett@cruisecast.com; or Jim Llewellyn of Comunicano, Inc.,
+1-323-810-7685, jiml@comunicano.com, for RaySat Broadcasting Corporation

Web Site: http://www.cruisecast.com/
http://www.att.com/

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Profile: International Entertainment