MultiVu Video Feed: JAY-Z, EMINEM AND DJ HERO? CELEBRATE GROUNDBREAKING COLLABORATION IN SURPRISE PERFORMANCE KICKING OFF E3

MultiVu Video Feed: JAY-Z, EMINEM AND DJ HERO™ CELEBRATE GROUNDBREAKING COLLABORATION IN SURPRISE PERFORMANCE KICKING OFF E3

NEW YORK, June 2 /PRNewswire/ -- JAY-Z and Eminem – two of the music industry's most influential and successful artists – performed together at the Wiltern Theater in Los Angeles to celebrate their collaboration with DJ Hero™, the highly-anticipated new game will bring DJ culture and new music genres including hip-hop, electronic, R&B and soul music to the successful Guitar Hero® platform.

Last week Activision Publishing, Inc. (Nasdaq: ATVI) announced that JAY-Z and Eminem will contribute some of their popular songs to DJ Hero and will collaborate on a special branded edition of the game that will include an advanced version of the game's turntable controller, a metal traveling case that transforms into a performance-ready DJ stand and two exclusive music CD compilations featuring greatest hits and new mixes from each artist. JAY-Z and Eminem will both provide downloadable content later this year that will give DJ Hero fans fresh mixes of their material.

DJ Hero is part of a highly anticipated fall video game line-up that includes Guitar Hero® 5 and Band Hero™, which will redefine how consumers interact with music. Through unique partnerships with some of the hottest rock, hip-hop and top 40s artists, these games are bringing more fun ways to explore, share and participate in music for millions of people around the world.

DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is not yet rated by the ESRB. For more information about DJ Hero, please visit djhero.com.

NEWS: JAY-Z, Eminem and DJ HERO™ Announce Groundbreaking Collaboration

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/38669/press.html

SOUNDBITES:

• JAY-Z
• Eminem
• Dan Rosensweig, President & CEO, Guitar Hero
• Red Carpet Celebrity Interviews

B-ROLL INCLUDES:

• Red Carpet Arrivals
• Performances by JAY-Z and Eminem
• DJ Hero Turntable peripheral
• On-stage game demos (DJ Hero and Guitar Hero 5)
• General Event Footage (Marquee/Crowds)

VIDEO PROVIDED BY: Activision Publishing. Inc

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/38669/press.html

Web site: http://www.djhero.com

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Profile: International Entertainment