SportScape(SM) Debuts as National Network Dedicated to Sports TV Viewing Away From Home

SportScape(SM) Debuts as National Network Dedicated to Sports TV Viewing Away From Home

Network to achieve scale in key football markets by start of 2009 season.

CHICAGO, May 18 /PRNewswire/ -- OnSite Sports, LLC, today announced the launch of SportScape(SM), a TV sports network engaging away-from-home sports viewers via a unique platform that combines live network TV sports programming with original digital message management. SportScape provides a new way for marketers to engage sports fans-an on the go demographic of young adults that most traditional media struggles to reach.

SportScape is broadcast in top sports-oriented bars throughout the U.S. and utilizes patented technology and processes to enhance the away-from-home sports viewing experience by wrapping live broadcast television with dynamic sports-fan-relevant content. The SportScape affiliate network will have a significant presence in every city with a professional football team in time for the start of the 2009 season. All existing OnSite Network locations have been converted to the SportScape brand.

SportScape offers an innovative way to reach sports fans that go to sports bars to watch their favorite games on TV. While 21-45 year-old sports-oriented adults are typically on the go and hard to engage, research shows that they'll come together in venues to watch televised sporting events for an average of 105 minutes per visit. The SportScape platform provides marketers-especially those in the sports equipment, men's personal care, automobile, travel, alcoholic beverages, and fast food categories-with the unique opportunity to sponsor the viewing experience of this valuable demographic.

"For decades, marketers have sought out opportunities to connect their brand to the powerful emotional ties sports fans have with their favorite team," says Rick Sebok, CMO of SportScape. "SportScape makes that connection when TV viewing is done away from the home, which now represents up to 30-percent of all sports viewing. Marketers may struggle getting their message to disinterested consumers with changing in-home TV viewing habits and growing DVR presence, but the away-from-home sports TV viewing experience remains passionate and strong."

SportScape understands sports fans and delivers the content they want-enhancing the sports viewing experience and driving consumer engagement. SportScape delivers narrowcast content and messaging through an L-shaped banner that partially frames the broadcast or cable television network. There is never any disruption of the selected TV programming. Research shows that highly targeted digital message management delivered in this way is hard to ignore and increases the length of stay at the venue and intent to purchase.

SportScape also offers interactive features to boost viewer participation, including on-premise games that match the televised sports event, whether it is football, baseball, hockey, basketball or auto racing. Additional SportScape capabilities include text messaging for contests, sponsored promotions or topical surveys.

Another unique aspect of SportScape is that it provides a national reach with a true local focus. Each affiliate location within the network receives a customized daily SportScape feed featuring 90 minutes of original sports commentary, and entertainment and event information that is relevant to consumers in the affiliate's local market.

SportScape provides its affiliate venues with new opportunities to build revenue. The SportScape system provides a turnkey, no-cost digital in-house advertising solution for sports bar and sports-oriented restaurant operators. The system is compact and attaches easily to each TV screen, and communicates with SportScape's network using a wireless Internet connection.

Because SportScape content is customizable for each individual venue, it also provides affiliated venues with an opportunity to promote and drive sales of their full range of venue offerings including local food and beverage specials, events, amusements, catering services and premium priced products.

About SportScape

SportScape(SM) is a TV sports network engaging away-from-home sports viewers via a state-of-the art technology platform that combines live network TV sports programming with original content and digital messaging. SportScape provides a unique way for marketers to engage sports fans-a hard-to-reach, on the go demographic of young adults that most traditional media struggles to reach. SportScape broadcasts in top local sports bars and sports-oriented restaurant venues throughout the U.S. For more information about SportScape visit www.SportScape.tv.

Partners in SportScape include: OnSite Network, Inc., Chicago, IL, parent company of OnSite Sports, LLC, the developer of the Company's proprietary approach to localized digital message management; Rivals Media, LLC, Des Moines, IA, a national group of amusement and music distributors to over 100,000 venues; and Targetcast Networks, Inc., San Ramon, CA, the industry leading Away-From-Home Television Network located in casual dining chain restaurants and bars and developer of the Company's patented media delivery platform.

First Call Analyst:
FCMN Contact:

Source: SportScape

CONTACT: Liane Adduci, +1-312-994-2451, liane@ad-publicrelations.com, or
Brad Drew, +1-312-994-2452, brad@ad-publicrelations.com, both for SportScape

Web Site: http://www.sportscape.tv/

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Profile: International Entertainment