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International Entertainment News

Wednesday, May 06, 2009

GolTV Renews Exclusive U.S. & Canada TV Rights to Germany's Bundesliga

GolTV Renews Exclusive U.S. & Canada TV Rights to Germany's Bundesliga

All-Soccer Network Secures Coverage of Germany's Premier Soccer League Through 2012

MIAMI, May 6 /PRNewswire/ -- GolTV, the only live bilingual channel delivering 24/7 international soccer, has renewed the TV rights for Germany's Bundesliga for the U.S. and Canada through 2012. Bundesliga is Germany's premier soccer league and consists of 18 teams, including the legendary clubs FC Bayern Munich, Hamburger SV, FC Schalke 04, and SV Werder Bremen.

The all-soccer network has held TV rights to the German league since 2006, and it has consistently been one of the channel's top performers delivering strong year-over-year ratings. Bundesliga hosts some of the world's most popular soccer stars, such as Luca Toni, Franck Ribery, Miroslav Klose, and Diego. Throughout the season, clubs compete for the German championship as well as entry into the UEFA Champions League and UEFA Cup.

"GolTV is the most popular bilingual soccer channel in North America and is uniquely positioned to deliver Germany's best action to passionate English and Spanish-speaking soccer fans across the U.S. and Canada," said Dr. Robert Niemann, CEO of DFL Sports Enterprises, the Bundesliga sales and distribution company. "Our partnership with GolTV ensures that Bundesliga gets excellent exposure in strategically important markets."

"We have been a proud partner of the Bundesliga for the past three years and are delighted to win this multi-year contract renewal for exclusive coverage of Germany's premier soccer league," said Enzo Francescoli, Founder & CEO of GolTV. "The Bundesliga is one of the most favored leagues for soccer fans in North America. The live matches are wildly popular with our viewers, and the special programming produced by DFL, such as GOAL! and Bundesliga Magazine, delivers an ideal build-up to the matches."

The all-soccer network currently delivers exclusive coverage of the 2009 Bundesliga season and up to four live matches every weekend with replays during the week. GolTV viewers can also watch more German soccer coverage with Hallo Bundesliga every Tuesday at 8 p.m. ET and Bundesliga Magazine every Friday at 8:30 p.m. ET. For a complete programming schedule, please visit www.goltv.tv.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international futbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world's most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

About DFL and DFL Sports Enterprises GmbH

The DFL Deutsche Fussball Liga GmbH is the operational hub of German professional soccer. Representing the 36 clubs of the German League Association, the DFL is responsible for the organization and commercialization of the prestigious German top-flight leagues Bundesliga and Bundesliga 2. DFL Sports Enterprises is a 100% subsidiary of the DFL: It is responsible for the worldwide exploitation of all media rights, divided into three lines of business: Audiovisual rights, Sponsoring & Licensing and Media & Advertising Sales of its own platforms. DFL Sport Enterprises already entertains successful licensing partnerships with Topps and EA Sports.

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Source: GolTV

CONTACT: Angela Hein, Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com; or Susanne Jahrreiss, DFL Sports Enterprises GmbH,
Guiollettstrasse 44-46, D - 60325 Frankfurt a. M., Germany, +49 69 65 005 -
218, presse@bundesliga.de


Profile: International Entertainment

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