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Tuesday, May 12, 2009

Biggest Loser's Loss is QVC's Gain

Biggest Loser's Loss is QVC's Gain

Winner of The Biggest Loser: Couples to Make Special QVC Appearance, Ali Vincent Celebrates One Year of Weight Loss

WEST CHESTER, Pa., May 12 /PRNewswire/ -- While tonight may be the season finale of The Biggest Loser: Couples (airing May 12, 8-11 PM (ET) on NBC), it's only the beginning for the newly crowned winner. Among the first stops for the season seven champion: a special appearance on QVC.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO )

The new Biggest Loser star is scheduled to make his or her QVC debut Wednesday, May 13 at 9 PM (ET), joining Ali Vincent, season five winner and first female Biggest Loser. Vincent, who is celebrating her one-year anniversary of weight loss, is scheduled to make several appearances on QVC the day after the big finale, with broadcasts at midnight, 3 PM (ET) and 9 PM (ET).

"We're thrilled to welcome this season's winner of The Biggest Loser to QVC to join Ali in presenting the show's line of healthy lifestyle products. Our customers have found these items to be an extremely helpful resource in achieving their fitness goals," said Rich Yoegel, director of merchandising for QVC. "We congratulate the winner on this wonderful accomplishment and also commend Ali on her personal achievement of maintaining her healthy lifestyle. They are both an inspiration to millions."

Vincent, who lost 112 pounds during the show, has continued to inspire others by keeping the weight off a full year later with the help of The Biggest Loser's wide array of products. During the broadcasts, Vincent and this season's new winner will offer signature items from The Biggest Loser's healthy lifestyle product line and will help motivate shoppers to achieve their own health and fitness goals.

Designed to help create a healthy lifestyle, the collection features unique fitness, cooking and nutritional items. QVC items will include: NEW The Biggest Loser Power Sculpt & Cardio Max Six-Week Fitness DVDs (QVC Item #F06517) and NEW The Biggest Loser Protein Powder with Added Calcium (QVC Item #A89947) - among other items.

"In this day and age, it's easy to lose sight of our personal wellness goals as we cram more and more activities into our busy schedules. With The Biggest Loser's line of products, it's easier to make ourselves a priority since they help make the path to wellness simpler," said Vincent. "Having used these products on a daily basis for the past year, I'm living proof that they work."

The Biggest Loser line is available through QVC at 800.345.1515 or www.QVC.com, while supplies last.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA) , is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

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Photo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: QVC, Inc.

CONTACT: Erin Mulholland, +1-484-701-2179, Erin.Mulholland@QVC.com, or
Tara Hunter, +1-484-701-8163, Tara.Hunter@QVC.com, both of QVC

Web Site: http://www.qvc.com/


Profile: International Entertainment

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