Harrah's New Orleans Hosts the Total Rock, Total Rewards Rock Band(R) Regional Competition on April 30th

Harrah's New Orleans Hosts the Total Rock, Total Rewards Rock Band(R) Regional Competition on April 30th

NEW ORLEANS, April 30 /PRNewswire/ -- After weeks of battling for Rock immortality at Total Rewards resorts across the Central Region, five bands have won the chance to go head-to-head at The Total Rock, Total Rewards Rock Band(R) regional championship hosted by Hip-Hop icon and MTV News Correspondent Sway Calloway at Harrah's New Orleans on Thursday, April 30th at 9 p.m. Free and open to the public, this regional competition will determine which local band will join the three other winning bands, one from each regional competition across the country, in Atlantic City on May 8th to enter to compete for the championship title. The ultimate winning band will be given a once-in-a-lifetime opportunity to open for the legendary B-52's at the House of Blues in Atlantic City on May 9th and will win $10,000 in prize money, making this the richest Rock Band competition in history.

Throughout the night, there will be prize giveaways for audience members, including Rock Band merchandise, Rock Band software games and other prizing. Five lucky guests will win the limited edition Rock Band Unplugged branded PSP Entertainment Pack. The bundle will include the game, a voucher to download Paramount Pictures' School of Rock from PlayStation(R)Store, a 4GB Memory Stick PRO Duo(TM), and a "Piano Black" PSP system. The Rock Band Unplugged and the limited edition bundle will be available in North America on June 9th for $199.99 (MSRP). Featuring 41 hit songs, including 9 tracks exclusive to the PSP, Rock Band Unplugged also features the first in-game store for PSP, so you can download new tracks whenever you want.

The Total Rock, Total Rewards Rock Band Competition has seen unprecedented participation throughout the country. Close to 600 bands have registered nationally, and nearly 54,000 people have visited the competition's web site, http://www.harrahs.com/rockband.

For more information and official rules on the competition, please visit http://www.harrahs.com/rockband.

About Harrah's Entertainment, Inc.:

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker(R). Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence, and technology leadership. For more information, please visit www.harrahs.com.

About MTV Games:

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About MTV Networks:

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

First Call Analyst:
FCMN Contact:

Source: Harrah's Entertainment, Inc.; MTV Games

CONTACT: Harrah's Entertainment: Jacqueline Peterson, +1-702-494-4829,
japeterson@harrahs.com, Kristin Clifford, +1-212-593-5827,
cliffordk@plannedtvarts.com; MTV Games: Mariana Agathoklis, +1-212-846-5755,
Mariana.Agathoklis@mtvstaff.com

Web Site: http://www.harrahs.com/

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Profile: International Entertainment