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Monday, April 20, 2009

Beyonce Offers Fans Exclusive Backstage Access to Meet the Superstar and Front Row Seats

Beyonce Offers Fans Exclusive Backstage Access to Meet the Superstar and Front Row Seats

VIP PREMIUM PACKAGES ON-SALE TODAY, APRIL 20 FOR BEYONCE'S 2009 'I AM...' CONCERT TOUR

NEW YORK, April 20 /PRNewswire/ -- International pop icon, Beyonce, is offering fans exclusive opportunities that include front row seats and backstage access for an in-person meeting, autograph and photo at the upcoming 2009 "I AM..." concert tour. The limited VIP packages will also offer concertgoers pre-show parties, special edition Dereon bags, fanclub memberships and collectables.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090420/LA01718)

The 19 city 2009 "I AM..." World Tour comes to North America and launches June 21 in New York City at Madison Square Garden and ends with a four-night residency at Encore at Wynn Las Vegas July 30-August 2 (following is a listing of the tour itinerary).

Experience Beyonce up-close and personal with premium packages that include fan club memberships and pre-sale tickets for the "I AM..." Tour. VIP Packages and pre-sale tickets are on sale now www.ticketmaster.com/beyonce. Pre-sale tickets are available for fan club members. During April 20-24, fan club memberships are being offered for only $19.99 at www.ticketmaster.com/beyonce. As a special offering, in order to make the concerts affordable to all her fans, there will be a select number of seats available at each venue for $20 (plus applicable service charges). Information on tickets for the four-night residency at Encore at Wynn Las Vegas is available at www.encorelasvegas.com.

2009 "I AM..." Concert Tour VIP premium packages will be offered on a limited basis in each market:

   "I AM... BEYONCE" - MEET & GREET PACKAGE   --  Front Row Ticket   --  Meet & Greet with Beyonce   --  Photo with Beyonce   --  Special entrance for VIPs   --  Pre-show party in exclusive VIP room   --  Limited Edition Dereon bag (including autographed tour book and more)   --  Collectible laminate and/or wristband   --  One year membership to the official Beyonce fan club    --  Onsite event management staff     "I AM... FIERCE" - ON-STAGE PACKAGE   --  On-Stage ticket in the Diva Zone - the ultimate fan experience   --  Special entrance for VIPs   --  Pre-show party in exclusive VIP room   --  Limited Edition Dereon bag (including tour book and more)   --  Collectible laminate and/or wristband   --  One year membership to the official Beyonce fan club    --  Onsite event management staff     "I AM... BOLD" - HOT SEAT PACKAGE   --  Premium ticket in the first three rows   --  Limited Edition Dereon bag (including tour book and more)   --  Collectible laminate and/or wristband    --  One year membership to the official Beyonce fan club    

Beyonce sold-out arenas around the world in 2007 with "The Beyonce Experience." Two years later, the "I AM..." World Tour is the most anticipated event of summer 2009. The shows will premiere live performances by the star joined by her all-female band and feature her classic mega-hits and new songs from her international #1 album, I AM... Sasha Fierce. Adopting a full fan experience, winners of the Beyonce "Single Ladies" Video Dance contest will see themselves on-screen during one of the centerpiece sections of the "I AM..." concert.

Beyonce is co-sponsoring food drives along her tour itinerary as part of the Show Your Helping Hand(TM) initiative, a national hunger relief campaign created by General Mills' Hamburger Helper(R), in partnership with Beyonce and her Survivor Foundation. The campaign goal is to help Feeding America(TM) deliver more than 3.5 million meals to local food banks. Consumers can get involved in the effort by submitting codes on specially marked boxes of Hamburger Helper(R), by donating non-perishable food items at Beyonce's concerts in select cities across the U.S., or by donating money at www.showyourhelpinghand.com. Beginning April 25, visit www.showyourhelpinghand.com for more information.

L'Oreal Paris, one of the co-sponsors of Beyonce's "I AM..." North American Tour, is celebrating 100 years of legendary beauty with the iconic superstar. Concertgoers will be invited into the L'Oreal Paris Glam Station where the LP Pro Team will provide mini makeovers and touch-ups. Then, fans will walk out onto the red carpet in front of the L'Oreal Paris Infallible Step and Repeat banner for a VIP photo session and reception.

Concertgoers can enter the L'Oreal Paris 100th Anniversary Legendary Beauty Sweepstakes for a chance to win the grand prize, a fabulous 5 day/4 night trip for two to Paris including a beauty makeover. They could also win one of L'Oreal's 100 anniversary gift baskets, which include L'Oreal Paris products.

The Beyonce "I AM..." North American Concert Tour is co-sponsored by L'Oreal Paris and General Mills and produced by Live Nation and Music World Entertainment.

   Beyonce "I AM..." 2009 NORTH AMERICAN CONCERT DATES*    DATE              CITY                  VENUE   Sun/Jun-21        New York City, NY     Madison Square Garden   Wed/Jun-24        Washington DC         Verizon Center   Fri/Jun-26        Philadelphia, PA      Wachovia Center**   Sat/Jun-27        Greensboro, NC        Greensboro Coliseum Complex   Mon/Jun-29        Ft Lauderdale, FL     Bank Atlantic Center   Wed/Jul-1         Atlanta, GA           Philips Arena   Fri/Jul-3         New Orleans, LA       Superdome (Essence Music Festival)   Sat/Jul-4         Houston, TX           Toyota Center**   Sun/Jul-5         Dallas, TX            American Airlines Center   Tue/Jul-7         Phoenix, AZ           US Airways Center   Thu/Jul-9         Sacramento, CA        Arco Arena   Fri/Jul-10        Oakland, CA           Oracle Arena   Sat/Jul-11        Anaheim, CA           Honda Center   Mon/Jul-13        Los Angeles, CA       Staples Center   Thu/Jul-16        Minneapolis, MN       Target Center   Fri/Jul-17        Chicago, IL           United Center   Sat/Jul-18        Detroit, MI           Palace of Auburn Hills   Thu/Jul-23        Uncasville, CT        Mohegan Sun   Thu/Jul-30        Las Vegas, NV         Encore Theater, Wynn Las Vegas   Fri/Jul-31        Las Vegas, NV         Encore Theater, Wynn Las Vegas   Sat/Aug-1         Las Vegas, NV         Encore Theater, Wynn Las Vegas   Sun/Aug-2         Las Vegas, NV         Encore Theatre, Wynn Las Vegas    *Future dates may be added.    --  For the Philadelphia show, VIP packages and Fan Club pre-sale tickets       may be purchased online at www.ticketmaster.com/beyonce April 20 -24       and general on sale tickets after April 24 can be purchased through       the venue website www.wachoviacenter.com/ and the venue box office.    --  For the Houston show, VIP packages and general tickets may be       purchased online through the venue website www.houstontoyotacenter.com       and the venue box office only.  

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090420/LA01718
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN20
PRN Photo Desk, photodesk@prnewswire.com

Source: Music World Entertainment

CONTACT: Yvette Noel-Schure of Columbia / Sony Music Entertainment,
yvette.noel-schure@sonymusic.com; or Mark Young of Music World Entertainment,
+1-323-656-6401, mark@thefamefactory.net


Profile: International Entertainment

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