MIPS Technologies Continues To Gain Traction in Portable Market with Multimedia Phone Design Win

MIPS Technologies Continues To Gain Traction in Portable Market with Multimedia Phone Design Win

Licenses MIPS32(R) Synthesizable Processor to Mavrix Technology

MOUNTAIN VIEW, Calif., March 30 /PRNewswire-FirstCall/ -- MIPS Technologies, Inc. (NASDAQ:MIPS) , a leading provider of industry-standard architectures, processors and analog IP for digital consumer, home networking, wireless, communications and business applications, today announced that Mavrix Technology, Inc., a fabless semiconductor company developing complete SoC solutions for the emerging Mobile Digital TV (MDTV) and portable multimedia market, licensed its MIPS32(R) 4KEc(R) synthesizable processor core for next-generation media processor designs.

"To succeed in the highly competitive multimedia cell phone market, our customers are looking for efficient, low-power SoCs to power their consumer devices," said Dr. Zhenyu Zhou, CEO, Mavrix. "Our unique technology offers compelling all-format movie play and mobile TV functions for the fast growing cell phone market, with local technical support in China. By incorporating MIPS Technologies' 4KEc core, we get a great combination of scalability and flexibility to optimize for high performance and low power. We also enable our customers to have a more open platform to develop their differentiation."

"We are pleased that Mavrix, a company with innovative technology for the multimedia phone market, has selected MIPS Technologies to power its next-generation design," said Brad Holtzinger, vice president of worldwide sales and corporate marketing, MIPS Technologies. "SoC developers who are focused on portable applications are increasingly leveraging MIPS Technologies' broad and unique portfolio of IP and tools for the embedded market."

According to market research firm IDC, worldwide mobile phone semiconductor revenue is expected to grow to $43 billion in 2012. According to the firm, connectivity and other multimedia related semiconductor content will continue to be primary drivers of revenue growth as mobile phone functionality continues to expand. IDC forecasts 62% CAGR worldwide from 2008 to 2012 for revenue from mobile phones with mobile TV functionality.(1)

About Mavrix Technology, Inc.

Mavrix Technology provides integrated mobile digital TV (MDTV) receiver and multimedia processor SoC solutions for the handheld market. Tailored specifically to meet Chinese OEM and ODM requirements, Mavrix's manufacture-ready total solutions help its customers to quickly and cost-effectively add MDTV and movie play functions into handheld devices. Since its establishment in February 2005, Mavrix has raised $16 million in venture capital funding. The company currently has 80 employees with offices in Shanghai, China and Newport Beach, California. Visit www.mavrixtech.com.

About MIPS Technologies, Inc.

MIPS Technologies, Inc. (NASDAQ:MIPS) is the world's second largest semiconductor design IP company and the number one analog IP company worldwide. With more than 250 customers around the globe, MIPS Technologies is the only company that provides a combined portfolio of processors, analog IP and software tools for the embedded market. The company powers some of the world's most popular products for the digital entertainment, home networking, wireless, and portable media markets--including broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Mountain View, California, with offices worldwide. For more information, contact (650) 567-5000 or visit www.mips.com.

MIPS, MIPS32, 4KEc and MIPS-Based are trademarks or registered trademarks in the United States and other countries of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.

(1) IDC, Economic Crisis Response: Worldwide Mobile Phone Semiconductor 2008-2012 Forecast, Doc # 215859, December 2008

First Call Analyst:
FCMN Contact:

Source: MIPS Technologies, Inc.

CONTACT: Media, Jen Bernier-Santarini of MIPS Technologies, Inc.,
+1-650-567-5178, jenb@mips.com

Web Site: http://www.mavrixtech.com/
http://www.mips.com/

---

Profile: International Entertainment