iPhone Control, Webcam Video, Microblogging Applications for Television to be Demonstrated by ActiveVideo Networks at Cable Show

iPhone Control, Webcam Video, Microblogging Applications for Television to be Demonstrated by ActiveVideo Networks at Cable Show

SAN JOSE, Calif., March 30 /PRNewswire/ -- Independently developed innovations that can increase user engagement at the television using existing cable infrastructure and set-top boxes are being showcased by ActiveVideo Networks(TM) at the nation's leading cable industry show this week.

In its booth (#1423) at The Cable Show in Washington, DC, ActiveVideo Networks is showing for the first time third-party applications that can quickly and easily be deployed by cable system operators. Applications that will be demonstrated at the show include:

   --  Monitoring and controlling any webcam from a standard cable set-top       box;   --  Use of a viewer's iPhone(R) as an interactive television search and       navigational tool; and   --  Microblogging applications such as Twitter and Facebook, on any       digital set-top box.   

All three applications were created independently of the ActiveVideo Networks content development team, using ActiveVideo's Web-based content creation tools. None of them required any changes to the core ActiveVideo(TM) platform. The applications show how cable system operators and programmers can overcome CPE fragmentation by working with independent developers and in-house development groups to build applications that can be deployed to any digital set-top box.

"The creation of applications for the PC, the Web and now handheld devices has driven waves of adoption and heightened user satisfaction in each of those markets," said Edgar Villalpando, senior vice president, marketing for ActiveVideo Networks. "Cable has an opportunity to seize the high ground in the battle for the television by enabling an environment that promotes the development and deployment of applications that operators can use to increase subscriber loyalty and generate new revenues."

The webcam demonstration will show how the ability to control video feeds from any set-top box could enable the delivery of unconventional content channels such as a National Zoo "animal-cam" applications; personal traffic commute channels; video conferencing; and even secure and private home security solutions that would utilize existing CPE devices and infrastructure.

The iPhone Control application will demonstrate how the keypad functionality of smartphones can be used to enter interactive TV text more quickly than the use of on-screen keyboards that are navigated by remote control. Finally, the Microblogging application will show how social networking applications can be accessed and controlled from any existing set-top box.

ActiveVideo immerses viewers in an engaging experience that combines Web video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to any digital cable set-top box or broadband-connected CE device.

About ActiveVideo Networks

ActiveVideo Networks(TM) provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo(R) Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit www.avnetworks.com.

First Call Analyst:
FCMN Contact:

Source: ActiveVideo Networks

CONTACT: Paul Schneider for ActiveVideo Networks, Office:
+1-215-702-9784, Mobile: +1-215-817-4384, pspr@att.net

Web Site: http://www.avnetworks.com/

---

Profile: International Entertainment