Elizabeth Banks Joins Beyonce Knowles and Eva Longoria Parker for Her First TV Ad For L'Oreal Paris

Elizabeth Banks Joins Beyonce Knowles and Eva Longoria Parker for Her First TV Ad For L'Oreal Paris

NEW YORK, March 2 /PRNewswire/ -- On March 2, 2009, L'Oreal Paris will debut the first television commercial featuring its newest spokesperson, actress Elizabeth Banks. Banks was recently signed to an exclusive worldwide contract as a spokesperson for the beauty company and its brands. This new television advertising features Banks alongside longtime L'Oreal Paris spokespeople, Beyonce Knowles and Eva Longoria Parker.

The ad features three amazing L'Oreal Paris spokespeople talking about the brand's new True Match Super-Blendable Compact Makeup SPF 17. This new makeup features a creamy yet ultra-light texture that glides onto skin -- mimicking skin tone and texture -- while providing the same flawless, natural finish of a liquid makeup.

B-ROLL PACKAGE: Soundbites with Elizabeth Banks, Beyonce Knowles and Eva Longoria Parker and behind-the-scenes footage.

   FOR ONLINE MEDIA:   Downloadable Video and Photos at:   www.dogmatic.com/MNR/Loreal/ElizabethBanks   *Available Starting Monday, March 2nd at 10:00 AM ET:    FOR TV MEDIA:   Satellite Feed of B-Roll Package Available on Monday, March 2nd   Feed 1: 10:15 AM - 10:30 AM, ET   Feed 2:  1:15 PM - 1:30 PM, ET   Coordinates:  Galaxy 19, Transp. 13, C-Band; DL Freq: 3960(V)   Trouble#: 646.336.7977; Audio 6.2/6.8    About Elizabeth Banks:  

Elizabeth Banks is one of Hollywood's most sought after young actresses. This past year, Banks had four films in theatres "W," "Zach and Miri Make a Porno," "Role Models" and "Meet Dave." Banks will star in "Lovely Still" slated for 2009 and most recently starred in the "Uninvited" and appeared as "First Lady Laura Bush" in Oliver Stone's "W" as well in Kevin Smith's "Zack and Miri Make a Porno." Banks' additional feature credits include "Seabiscuit," "Catch Me If You Can," "Invincible," "Fred Claus," "Slither," and all the "Spiderman" films. On the small screen Banks can be seen in a recurring role as "Dr. Kim Porter" on NBC's hit television series "Scrubs."

About L'Oreal Paris:

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care that encompasses four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes brands such as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oreal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Riche, True Match and Bare Naturale cosmetics, a portfolio of mascara and the HIP High Intensity Pigments line.

First Call Analyst:
FCMN Contact:

Source: L'Oreal Paris

CONTACT: Elana Gichon, +1-310-450-3884, elana.gichon@dogmatic.com, for
L'Oreal Paris

Web Site: http://www.dogmatic.com/MNR/Loreal/ElizabethBanks

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Profile: International Entertainment