Rentrak Theatrical Announces Box Office Estimates for Weekend of March 1, 2009

Rentrak Theatrical Announces Box Office Estimates for Weekend of March 1, 2009

LOS ANGELES, March 1 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of February 27 through March 1, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, March 1, 2009 by Rentrak Theatrical include:

   Rank  Title                                    Weekend Gross    Locations    1     Tyler Perry's Madea Goes To Jail           $16,500,000        2052   2     Jonas Brothers: The 3D Concert Experience  $12,700,000        1271   3     Slumdog Millionaire                        $12,150,000        2943   4     Taken                                       $9,950,000        3089   5     He's Just Not That Into You                 $5,875,000        2858   6     Street Fighter                              $5,650,000        1136   7     Paul Blart Mall Cop                         $5,600,000        2698   8     Coraline                                    $5,252,363        2063   9     Confessions of a Shopaholic                 $4,490,000        2534   10    Fired Up                                    $3,800,000        1811   11    Friday The 13th                             $3,705,000        2760   12    Gran Torino                                 $2,975,000        1750    Weekend of 02/27/09 to 03/01/09   (C) 2009 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation,              Sallie Olmsted                  Amanda Bartz              (310) 854-8124                  (310) 854-8151              solmsted@rogersandcowan.com     abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment