BET Partners with NorthPoint Solutions to Launch New Video Channel

BET Partners with NorthPoint Solutions to Launch New Video Channel

State-of-the-Art Technology Enhances User Experience and Ad Revenues

NEW YORK, March 3 /PRNewswire/ -- NorthPoint Solutions ("NorthPoint"), a leading business and technology consulting firm specializing in the delivery of business applications and solutions designed to help clients achieve bottom line results, has partnered with BET to launch a new web video channel (http://www.bet.com/Music/Videos). The site was launched on January 13, 2009 and uses a proprietary framework to manage and distribute BET's video content.

"We chose NorthPoint because we knew that they could deliver the technology we needed to take our video distribution to the next level," said Bruce Ledbetter, VP Technology for BET.com. BET hired NorthPoint to create an easy way to manage and distribute their online music videos. BET wanted to increase the visibility of their video content while providing the editorial team with a cost effective, easy-to-use application to manage that content. The entertainment giant also wanted to improve user interaction and involvement while increasing site traffic and user metrics to generate more advertising revenue.

NorthPoint developed an easy-to-use Rich Internet Application (RIA) that allows BET's editorial team to dynamically manage and distribute video content to BET's site and third party partners. NorthPoint's initial technology was built to help BET syndicate video assets and TV shows. To take that proprietary system to the next level, NorthPoint leveraged the framework to manage and distribute MTV and Sony Music videos on the new BET video channel and the company's 106 & PARK video countdown show and social networking website.

"We're happy to be working with a progressive company like BET," said Rich Cooley, Director of Content Solutions at NorthPoint Solutions. "The solution we've created and delivered will take their video business to new and more meaningful heights for users, advertisers, partners and BET's own content team."

To request more information about NorthPoint Solutions, or to speak with Rich Cooley or Bruce Ledbetter directly, please contact Carol Graumann at 973-732-3521 or carol@jcpublicrelations.com.

About NorthPoint Solutions

NorthPoint Solutions is a leading business and technology consulting firm specializing in the delivery of business applications and solutions that help their clients achieve bottom line results. The firm operates two Practices, Financial and New Media/Content Solutions, which utilize a pragmatic approach to deliver high value solutions unique to each industry and client. NorthPoint's New Media/Content Solutions practice is focused on delivering enterprise scale content and community solutions. To learn more about NorthPoint Solutions visit us at www.northps.com.

About BET

BET provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can providing hit music, entertainment and news programming that is reflective of their experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL, and AMERICAN GANGSTER.

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Source: NorthPoint Solutions

CONTACT: Carol Graumann of JCPR, Inc., for NorthPoint Solutions,
+1-973-732-3521, carol@jcpublicrelations.com

Web Site: http://www.northps.com/

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Profile: International Entertainment