ZiiLABS to Demonstrate HD Video Playback for the Android Platform

ZiiLABS to Demonstrate HD Video Playback for the Android Platform

ZiiLABS ZMS Processors Expand Media Acceleration Capabilities on Android Platform for Handheld Devices

SINGAPORE, Feb. 12 /PRNewswire/ -- ZiiLABS(TM), a wholly owned subsidiary of Creative Technology Ltd., today announced that it will demonstrate media acceleration capabilities enabling HD video playback for the Android(TM) open platform with its ZiiLABS ZMS-05 media processor and platforms. ZiiLABS will unveil the demonstration at the Mobile World Congress, Barcelona (16th-19th February).

The Android platform (http://code.google.com/android/what-is-android.html) is a software stack for mobile devices including an operating system, middleware and key applications. ZiiLABS ZMS Processors work seamlessly with Android to provide media acceleration to meet the demands of media rich devices. Now for the first time, HD video playback up to 1080p on handheld devices will be available on the Android platform. ZiiLABS is committed to enabling its OEM and ODM customers the choice to deliver media-rich mobile platforms based on Android. The Company expects to release its Android platform to OEM partners during the summer of 2009.

"Android provides an excellent platform for enabling next-generation OEM devices based on our ZMS processors and platforms," said Tim Lewis, director of marketing, ZiiLABS. "Last month at the Consumer Electronics Show we launched the ZMS-05 based upon our StemCell(TM) Computing architecture. We are now expanding our support beyond our existing SDK to anyone who wishes to leverage the Android platform. At CES we demonstrated how HD video playback at 1080p can work on a handheld platform now, a feat which has been reported to only be achievable five years from now. By building upon our existing Linux SDK and optimized libraries we can take full advantage of the highly efficient, scalable ZMS architecture to deliver media-rich Android platforms with unprecedented acceleration, including HD video playback and advanced graphics."

A public demonstration and images of the ZiiLABS ZMS-05 media processor powering Android will be available on February 16 at http://www.ziilabs.com/.

About ZiiLABS

ZiiLABS is a technology leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Developers to deliver industry-leading devices and applications across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Labs to form ZiiLABS in January '09. The company has over US$1 billion and 10,000 man years invested in media processing solutions and has offices in the UK, China, USA and Singapore. The company has a new website at: http://www.ziilabs.com/.

Android is a trademark of Google Inc and use of this trademark is subject to Google Permissions. All brand and product names mentioned herein are trademarks of their respective owners and are hereby recognised as such.

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Source: Creative Technology Ltd.

CONTACT: Phil O'Shaughnessy of Creative Labs, Inc., +1-408-546-6773,
poshaughnessy@creativelabs.com, or Wynne Leong of Creative Technology Ltd.,
+(65) 6895 4120, wynne.leong@ctl.creative.com; or Tim Lewis of ZiiLABS Pte
Ltd, +44 (0)1784 476 651, tim.lewis@ziilabs.com

Web site: http://www.ziilabs.com/

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Profile: International Entertainment