Diamond Nexus Labs Announced as The Official Jewelry of The Miss Universe Organization

Diamond Nexus Labs Announced as The Official Jewelry of The Miss Universe Organization

'Green' Jewelry Leader to Unveil the Miss USA Crown in Las Vegas at 2009 Miss USA Pageant

NEW YORK, Feb. 3 /PRNewswire/ -- In keeping with co-owner NBC Universal's "Green is Universal" environmental initiative, the Miss Universe Organization announced today that Diamond Nexus Labs, the world leader in lab-created precious gemstones, is the official jewelry sponsor for the Miss Universe(R), Miss USA(R) and Miss Teen USA(R) pageants. Diamond Nexus Labs will create a custom-designed crown for Miss USA, who will be crowned from the Planet Hollywood Resort and Casino in Las Vegas live on NBC on April 19th.

"We are very excited to have partnered with the earth-conscious Diamond Nexus Labs to create this year's crowns. Their initiative coincides with the pageant's core values of being savvy, aware and socially mindful," said Paula M. Shugart, president of the Miss Universe Organization. "The titleholder crowns are some of the most revered pieces of jewelry in the world."

"We are honored to be creating these prestigious crowns and we stand with and congratulate the Miss Universe Organization and NBC on their bold venture in creating a greener world," said Gary LaCourt, CEO of Diamond Nexus Labs.

Diamond Nexus Labs, the fastest growing online jewelry company in America, is the creator of the world's most technologically advanced man-made gemstones. The gemstones are all synthesized in clean labs using environmentally friendly processes, making Diamond Nexus Labs conflict-free. They are created with no toxic byproducts or pollutants. The stones are near perfect optical matches to the finest D color, internally flawless diamonds, but cost a fraction of the price. Additionally, the company creates perfect cultured rubies, emeralds and sapphires. In a world in the midst of a Green Revolution, Diamond Nexus Labs offers the solution to the serious effects of gemstone mining on the environment.

The green theme of Nexus Labs corresponds with "Green is Universal," NBC Universal's ongoing environmental initiative. Launched in May 2007, "Green is Universal" is dedicated to raising Green awareness and substantially greening the company's own operations. To date, "Green is Universal" has successfully launched three week-long programming events, airing a combined total of over 300 hours of green-themed content across 42 different NBC Universal brands.

"We're thrilled that the Miss Universe Organization chose to partner with an environmentally-friendly jeweler," said Lauren Zalaznick, President of NBC Universal's Women & Lifestyle Entertainment Networks and Chair of NBCU's Green Council, "And hope that Miss USA will use this as an opportunity to help raise green awareness."

Along with executive producer Donald J. Trump, veteran executive producer Phil Gurin and the Gurin Company will once again produce the Miss USA and Miss Universe telecasts.

Diamond Nexus Labs will also create three distinct crowns for the 2009 Miss Universe competition where the public will be able to choose the winning crown, which will be unveiled at the live telecast! Visit www.missuniverse.com for more information!

ABOUT GREEN IS UNIVERSAL

Launched in May 2007, "Green is Universal" is NBC Universal's ongoing environmental initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations. Throughout the year, NBC Universal uses it numerous media and entertainment platforms to educate the public on the environment, with over 150 hours of green-themed content airing across 42 NBCU brands.

ABOUT DIAMOND NEXUS LABS

Diamond Nexus Labs (www.diamondnexuslabs.com) brings to the world the most technologically advanced diamond simulants in history. The company offers white diamond simulants as well as rubies, emeralds, and sapphires. The white stones match the physical and optical qualities of flawless, grade D mined diamonds to near perfection, differing only in their elemental composition. Like mined diamonds, the lab created stones cut glass and retain their breathtaking sparkle forever. Unlike mined diamonds, there is no human suffering or environmental damage associated with their production. The company also offers ruby, emerald, and sapphire products which are physically, optically, and chemically identical to their natural counterparts. These vibrant, flawless gemstones are on par with the world's finest and rarest Burmese "Pigeon's Blood" rubies, Malaccan sapphires, and Colombian emeralds. All jewelry is set in 14k or 18k gold or platinum. With a wide selection of ethical fine jewelry, unparalleled in beauty and quality, at prices that make luxury attainable for everyone, Diamond Nexus Labs offers fine jewelry at peace with the world.

ABOUT THE MISS UNIVERSE ORGANIZATION

The MISS UNIVERSE(R), MISS USA(R) and MISS TEEN USA(R) Pageants are a Donald J. Trump and NBC Universal joint venture. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing HIV/AIDS awareness and increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education such as the Latino Commission on AIDS, Susan G. Komen for the Cure and Gilda's Club, the women who champion these causes during their reign are armed to impact women today. The titleholders of the Miss Universe Organization personify the combination of beauty and intelligence that defines the 21st Century.

First Call Analyst:
FCMN Contact:

Source: The Miss Universe Organization

CONTACT: The Miss Universe Organization, Lark-Marie Anton,
+1-212-373-4982, lanton@missuniverse.com, or Esther Swan, +1-212-373-4870,
eswan@missuniverse.com, or Carl Althoff, +1-212-373-4999,
calthoff@missuniverse.com; or Rubenstein Public Relations, Dara Busch,
+1-212-843-8079, dbusch@rubensteinpr.com; or NBC Universal, Meredith
Fitzpatrick, +1-818-840-4295, meredith.fitzpatrick@nbcuni.com; or Diamond
Nexus Labs, Taylor Eastbrook, +1-414-858-2299, ext. 141,
taylor.eastbrook@diamondnexuslabs.com

Web Site: http://www.missuniverse.com/

---

Profile: International Entertainment