PR Newswire Launches Website to Help Public Relations (PR) Professionals Understand What the Media Really Wants

PR Newswire Launches Website to Help Public Relations (PR) Professionals Understand What the Media Really Wants

LONDON, February 3/PRNewswire/ --

- New Website From PR Newswire Gives PRs Advice on Achieving Press Coverage

- With Photo

PR Newswire, the global leader in commercial news distribution, today announced the launch of its Meet the Media website http://www.prnewswire.co.uk/meetthemedia/. The website has been produced to help PRs develop a greater understanding of how to most effectively reach key media contacts, appropriately position stories, and gain press coverage.

Re-launched in association with PR Week in 2007, the Meet the Media series of events has become so successful it boasts a database of over 600 PRs that have proactively signed up to receive information of future events. The purpose of the events is to provide a forum in which public relations and communications professionals can engage key media contacts to find out how their respective publications work and to receive advice on gaining coverage and effectively targeting journalists within their sectors.

Lisa Ashworth, CEO PR Newswire Europe, said "One of our key objectives as a company is to share knowledge and help educate and advise our clients. Creating this multimedia site as a resource tool for the PR industry is one of many activities we will be rolling out this year, working towards achieving this objective."

The Meet the Media website allows the viewer to watch edited video from previous events, with speakers from the Financial Times, Reuters, The Economist, The British Medical Journal, The Guardian, The Times, The Telegraph, Sky News and Third Sector, as well as a tutorial from a social media expert, a panel of bloggers and freelance journalists. The site also hosts the Paris event featuring the editor of one of France's most popular healthcare publications, Le Quotidien Du Medecin. To find out more about the speakers and view each editor's top tips visit the site http://www.prnewswire.co.uk/meetthemedia/.

The next Meet the Media event is scheduled for Wednesday February 4th with Matthew Bishop, Chief Business Writer and US Business Editor of the Economist, as the first guest speaker for 2009. The venue will be the prestigious La Galleria art gallery in Pall Mall. To receive more information about the Meet the Media events email rsvp@prnewswire.co.uk.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and multimedia services on behalf of tens of thousands of corporate, government, association, labour, non-profit, and other customers worldwide. Using PR Newswire, these organisations reach a variety of critical audiences including the news media, the investment community, government decision makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilising the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com.

About United Business Media Limited (http://www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewellery dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalisation of US$2.5 billion.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

          Media Contacts      Rachel Meranus,     VP of Public Relations +1-212-282-1929,     Or email rachel.meranus@prnewswire.com .      Samantha Proctor,     Marketing Communications Director, PR Newswire Europe +44-20-7454-5115,     Or email samantha.proctor@prnewswire.co.uk .      For full information on PR Newswire products and services email     marketing@prnewswire.co.uk      Or go to http://www.prnewswire.co.uk  

Source: PRNewswire - Marketing

Media Contacts: Rachel Meranus, VP of Public Relations +1-212-282-1929, Or email rachel.meranus@prnewswire.com . Samantha Proctor, Marketing Communications Director, PR Newswire Europe +44-20-7454-5115, Or email samantha.proctor@prnewswire.co.uk .

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Profile: International Entertainment