Blockbuster to Launch Online Video Game Rentals as Part of BLOCKBUSTER Total Access(TM) Subscription

Blockbuster to Launch Online Video Game Rentals as Part of BLOCKBUSTER Total Access(TM) Subscription

Second-Quarter Pilot Sets Stage For Integrated Online Game & Movie Rental Offering Through blockbuster.com

DALLAS, Feb. 11 /PRNewswire-FirstCall/ -- An upcoming pilot program from Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) , a leading global provider of media entertainment, will offer consumers one-stop shopping for their online video game and movie rental needs. The pilot program, which will be launched during the second quarter, will allow select BLOCKBUSTER Total Access(TM) online customers to rent video games, as well as movies, through the mail as part of their subscription plan. With a goal of having the offering available nationally in the second half of the year, the company is launching the pilot program as the first step in its plan to make BLOCKBUSTER Total Access the only online rental service offering both movies and games.

"We already rent more video games than any other company, store-based or online, in the nation, so we know our core customer loves games as well as movies," said Bob Barr, Vice President and General Manager of blockbuster.com. "With this pilot program, we're laying the groundwork for offering BLOCKBUSTER Total Access customers easy online access to the movies and games they want, through an integrated subscription offering. Plus, according to their plan, they'll continue to be able to exchange their by-mail rentals both for free in-store movies as well as half-price in-store game rentals. A combination video game and movie online offering -- with in-store exchange privileges -- is a tremendous value and convenience offering not available through anyone other than Blockbuster."

In addition to more than 90,000 movie titles to choose from, BLOCKBUSTER Total Access subscribers in the pilot program will have the option of selecting from game titles across major platforms - including Nintendo Wii(TM), PS2(TM), PS3(TM), Xbox and Xbox 360. Participating subscribers will also continue to have the same subscription benefits as they currently do, plus the added benefit of video game availability.

About BLOCKBUSTER(TM) Total Access

Today, BLOCKBUSTER Total Access is the only service that offers online DVD rentals from a library of more than 90,000 via free shipping, plus the convenience of free in-store exchanges at thousands of participating BLOCKBUSTER store locations nationwide. Subscribers to the program all receive a 10 percent discount on the purchase of previously viewed DVDs at blockbuster.com. By-mail-only plans are also available, starting as low as $3.99 a month. Visit www.blockbuster.com for details.

About Blockbuster

Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,500 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

This release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements that do not relate strictly to historical or current facts are forward-looking, including those regarding our operations, strategies, initiatives and investments, objectives, plans, goals and business and financial outlook.

These forward-looking statements are based on management's current intent, belief, expectations, estimates and projections regarding our company and our industry. They are not guarantees of future performance and involve risks, uncertainties, assumptions and other factors that are difficult to predict. Actual results may vary materially from those expressed in or indicated by the forward-looking statements due to a variety of factors, including: (1) overall industry performance and the accuracy of our estimates and judgments regarding trends impacting the home video and games industry, (2) consumer appeal of our online subscription offering, combined in-store and online consumer offering, including BLOCKBUSTER Total Access, and other existing and planned product and service offerings, (4) the continued volatility and further deterioration of the capital markets and given such conditions, our ability to secure an amendment to our existing debt agreements or to obtain alternative financing or acceptable terms, if at all; and (5) other factors described in our filings with the SEC, including those discussed under the heading "Risk Factors" in our Form 10-K for the year ended January 6, 2008 and under "Disclosure Regarding Forward-Looking Information" in our report on Form 10-Q for the quarter ended October 5, 2008.

The forward-looking statements in this presentation are made only as of the date of this release and we undertake no obligation to update publicly any forward-looking statement for any reason, even if new information becomes available or other events occur in the future.

First Call Analyst:
FCMN Contact: randy.hargrove@blockbuster.com

Source: Blockbuster Inc.

CONTACT: Media, Karen Raskopf, SVP, Corporate Communications,
karen.raskopf@blockbuster.com, or Randy Hargrove, Sr. Director, Corporate
Communications, randy.hargrove@blockbuster.com, +1-214-854-3190, Investor
Relations, Kellie Nugent, Director Investor Relations, +1-214-854-4442,
kellie.nugent@blockbuster.com, all of Blockbuster Inc.

Web Site: http://www.blockbuster.com/

---

Profile: International Entertainment