HOTorNOT.com Partners With Foxreality.com for the Premiere of Fox Reality Channel's Original Series, 'Battle of the Bods'

HOTorNOT.com Partners With Foxreality.com for the Premiere of Fox Reality Channel's Original Series, 'Battle of the Bods'

Leading Dating Site Will Be Featured in Cross-Promotional Marketing Campaign for 'Battle of the Bods'

SAN FRANCISCO, Feb. 11 /PRNewswire/ -- HOTorNOT.com, the leading rating and dating website, announces a marketing partnership with foxreality.com for Fox Reality Channel's late night original reality series, "Battle of the Bods." This unique show will premiere new episodes on Valentine's Day, Saturday, February 14 at 10p/9c on Fox Reality Channel. In "Battle of the Bods," hosted by British comedienne and personality Olivia Lee, five sexy girls are ranked in order of attractiveness by a panel of male judges...and by themselves.

"HOT or NOT has been an iconic rating site since 2000. Our technology has become synonymous for what is HOT or NOT when it comes to 18-34 year olds," says Glenn Graff, CEO of HOT or NOT Media Inc. "Fox Reality Channel realized this and came to us with the idea of rating their contestants in addition to seeing it played out on TV. Needless to say, we jumped at the opportunity to bring a new level of hotness to their show and extend their brand and viewership."

The marketing campaign will include cross-promotion on HOTorNOT.com (www.hotornot.com/battleofthebods) and the "Battle of the Bods" site on Fox Reality Channel (www.foxreality.com/botb2). Additionally, users will have a weekly chance to enter the "BODS HOT OR NOT SWEEPSTAKES" (www.foxreality.com/botb2/rank.php) for a chance to win an exclusive Fox Reality Channel gift bag.

"Fox Reality Channel's 'Battle of the Bods' and HOTorNOT.com audiences and content complement each other perfectly," said Lorey Zlotnick, Senior Vice President Marketing and On-air Promotions, Fox Reality Channel. "This partnership is a unique way to extend the viewing experience and give Fox Reality Channel viewers new content to interact with online."

About HOTorNOT.com

Founded in 2000, HOT or NOT(R) is the original place to rate, date and hook up with single people 18-34. With millions rated using HOT or NOT's proprietary "RATE" feature, HOT or NOT is the official home of hotness. HOT or NOT makes signing up fast, easy and FREE. Once a profile is built, users can "MEET" other members through HOT or NOT's exclusive DoubleMatch(TM) system. HOT or NOT also offers other fun options such as real-time chat, virtual flowers and gifts, and HOTLists(TM), which let members share their passions through personal selections of over 200,000 pictures of bands, movies, sports, TV shows, products, and hobbies. HOT or NOT is the best place to rate and meet hot singles between the ages of 18-34!

About FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the premier destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time cable and satellite network featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites. Fox Reality Channel is available in nearly 50 million homes and can be accessed via broadband, mobile devices and other digital platforms such as iTunes(R) (excluding "American Idol Extra"). For more information on Fox Reality Channel programs and schedules, please visit foxreality.com

About "Battle of the Bods"

Clothes come off and claws come out on "Battle of the Bods," which takes five outspoken ladies who must rank themselves in order of physical attractiveness, to match the rankings of a panel of male judges sitting behind a one-way mirror. If the women are successful, they win cash prizes, proving you don't have to be a man to think like one. Feisty British comedienne Olivia Lee (Punk'd, Comedy Lab: Olivia Lee's Naughty Bits) returns to host all-new episodes of the eye candy-filled Fox Reality Channel original, premiering Saturday, February 14 at 10p/9c. "Battle of the Bods" is produced by True Entertainment.

First Call Analyst:
FCMN Contact:

Source: HOTorNOT.com

CONTACT: Dominic Friesen, Dominic@bridgeandtunnelcomm.com, or Elissa
Buchter, Elissa@bridgeandtunnelcomm.com, both of Bridge and Tunnel
Communications, +1-310-246-0943, for HOTorNOT.com

Web Site: http://www.hotornot.com/

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Profile: International Entertainment