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Thursday, January 22, 2009

Who's Got Game? Azteca America Sets the Record Straight on Mexican First Division Soccer League Rights

Who's Got Game? Azteca America Sets the Record Straight on Mexican First Division Soccer League Rights

- Exclusive Broadcast Rights for Home Matches of Five of the Most Dynamic Teams in the League, Including Opening Season Runner Up and Crowd Favorite Cruz Azul

LOS ANGELES, Jan. 22 /PRNewswire/ -- Azteca America announced today that it continues to be the "Casa del Futbol Mexicano" with exclusive broadcast television rights for five of the most dynamic teams of the FLM First Division league for the 2009 Closing Season with La Liga Azteca, Futbol Mexicano Presentado por Coors Light.

The season will include exclusive broadcasts of last season's runner up, Cruz Azul, as well as Azteca's own Monarcas Morela, plus Puebla, Jaguares and Indios with an eye on repeating the network's success of three teams in last season's quarterfinals, two teams in the semifinals and the live exclusive broadcast of the Opening Season final opener.

The network will air over 40 games for the current season. Azteca America also has guaranteed exclusive rights to the playoff cycle, including wild card, quarterfinal, semifinal and final matches depending on the success of the five teams.

"We're excited to once again combine our stellar play-by-play transmissions featuring Carlos Guerrero and Paco Gonzalez with some of the top sports analysts of Mexican soccer, including Luis Omar Tapia, Emilio Fernando Alonso and Jorge Campos," said Alberto Santini, EVP of Programming and Production.

Transmissions are presented with pregame show Antesala Deportivo. Sports coverage also includes weekend sports roundup hit DeporTV America.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. As the fastest-growing Spanish-language network, Azteca America operates in 66 markets nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

   Press Contact:   Daniel McCosh   011-5255-1720-0059   dmccosh@gruposalinas.com  

First Call Analyst:
FCMN Contact:

Source: Azteca America; Grupo Salinas

CONTACT: Daniel McCosh, Grupo Salinas, +011-5255-1720-0059,
dmccosh@gruposalinas.com

Web site: http://www.aztecaamerica.com/


Profile: International Entertainment

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