Timberland to Produce Eco-Centric 'Woman On The Street' Interviews for Its Earthkeeper Network at Sundance Film Festival, With Host Annabelle Gurwitch

Timberland to Produce Eco-Centric 'Woman On The Street' Interviews for Its Earthkeeper Network at Sundance Film Festival, With Host Annabelle Gurwitch

Environmental Activist, Author, and Actress Will Be Official Interviewer for Outdoor Lifestyle Brand

STRATHAM, N.H., Jan. 13 /PRNewswire-FirstCall/ -- The Timberland Company announced today that environmental activist, author and actress Annabelle Gurwitch will serve as host for interviews produced exclusively for their Earthkeeper Network during the upcoming 2009 Sundance Film Festival. Gurwitch will be on-site at the Festival to conduct candid and often humorous interviews with top-tier celebrities and Festival attendees, focusing on the excitement of Sundance as well as sharing insider tips on everyday environmental efforts that we can all make. These interviews will be broadcast starting in early February on Earthkeeper.com, Timberland.com and other Timberland media channels.

Ms. Gurwitch states, "I'm elated to be working with Timberland at the Sundance Film Festival." She continues, "It's not often that someone is presented with the opportunity to partner with a respected, world-renowned brand that truly shares their core beliefs and interests. Timberland and I are both extremely passionate about the environment and there's no better place than Sundance to promote different ways to lessen our impact upon it."

Gurwitch has had a unique and impressive career in environmental activism over the past several years, including her featured participation in Planet Green's "WA$TED." She is known for taking on social issues and giving them her own brand of humor and perspective. She has been a columnist with The Nation magazine and is a regular commentator on NPR.

In addition to collaborating with Gurwitch, Timberland is supporting the Festival's recycling bins and public transit maps. Timberland's on-site Earthkeeper Network initiatives will augment the brand's sponsorship of the 2009 Sundance Film Festival. As the Official Footwear and Outerwear supplier of this year's Festival, Timberland designed and manufactured the exclusive and sought-after filmmaker and juror jackets. Additionally, the company is providing filmmakers and jurors with the Earthkeepers(TM) and Polar Chill boots, featuring recycled materials.

About Timberland

Timberland (NYSE:TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland(R), Timberland PRO(R), SmartWool(R), Timberland Boot Company(TM), Mountain Athletics(R), Howies(R) and IPATH(R) brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland(R) retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

About Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting approximately 120 dramatic and documentary feature-length films in seven distinct categories and between 60 and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including sex lies and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water and Central Station. www.sundance.org/festival

First Call Analyst:
FCMN Contact:

Source: Timberland

CONTACT: Pilaar Terry, pterry@daviebrown.com, or Elizabeth Lui,
elui@daviebrown.com, both of Davie Brown Entertainment, for Timberland; or
Leslie Grundy, lgrundy@timberland.com, or Brian Coleman,
brcoleman@timberland.com, both of Timberland

Web Site: http://www.sundance.org/festival
http://www.timberland.com/

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Profile: International Entertainment