Rentrak Theatrical Announces Box Office Estimates for Weekend of January 18, 2009

Rentrak Theatrical Announces Box Office Estimates for Weekend of January 18, 2009

LOS ANGELES, Jan. 18 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of January 16 through January 18, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, January 18, 2009 by Rentrak Theatrical include:

   Rank  Title                                 Weekend Gross      Locations     1   Paul Blart Mall Cop                    $33,800,000           3144     2   Gran Torino                            $22,235,000           2972     3   My Bloody Valentine 3-D                $21,900,000           2534     4   Notorious                              $21,500,000           1638     5   Hotel For Dogs                         $17,707,000           3271     6   Bride Wars                             $11,750,000           3228     7   The Unborn                              $9,848,825           2359     8   Defiance                                $9,206,000           1789     9   Marley And Me                           $6,325,000           2952     10  Slumdog Millionaire                     $5,900,000            582     11  The Curious Case Of Benjamin Button     $5,599,000           2223     12  Bedtime Stories                         $4,848,000           2619           Weekend of 01/16/09 to 01/18/09           (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:   Rogers & Cowan for Rentrak Corporation               Sallie Olmsted                  Amanda Bartz               (310) 854-8124                  (310) 854-8151               solmsted@rogersandcowan.com     abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment