The Pretenders Announce in Conjunction With PETA & YouTube 'Boots Of Chinese Plastic' Video Contest

The Pretenders Announce in Conjunction With PETA & YouTube 'Boots Of Chinese Plastic' Video Contest

LOS ANGELES, Jan. 13 /PRNewswire/ -- The Pretenders along with People For The Ethical Treatment of Animals (PETA), and YouTube are putting together a contest where fans can make their own video for the band's hit song "Boots Of Chinese Plastic" from their latest album Break Up The Concrete. Fans and animal lovers are being asked to create videos via YouTube where they'll lip synch the song "Boots Of Chinese Plastic." Contestants are also asked to show off their boots or shoes of plastic somewhere in the performance. One winner will be chosen by the band and later flown to Los Angeles to perform their version in the band's video for the song. "This is a fun way to raise awareness for a very serious cause. We are looking forward to seeing our fans and animal loving friends perform 'Boots of Chinese Plastic' via YouTube," said Chrissie Hynde. For more information please go to: http://www.thepretenders.com/petacontest.html

The video, once completed, will debut on the PETA, YouTube and Pretenders websites in an effort to raise awareness for PETA. "We're excited to have the casting net for this special Pretenders video be open to everyone via YouTube, with the promotion help of Apple QuickTime. The winner is going to have a lot of fun while supporting a great cause," said Cory Llewellyn, head of digital promotion at Shangri La Music. Band founder Chrissie Hynde has been one of the most outspoken activists for animal rights and has been a member of PETA for many years. "Boots of Chinese Plastic" was a #1 song at AAA radio and Chrissie Hynde was recently named the best AAA artist for 2008 by the radio trade magazine FMQB. The band begins a tour of the U.S. starting January 29 in Albany, NY finishing March 14 in Reno, NV.

First Call Analyst:
FCMN Contact:

Source: The Pretenders

CONTACT: Jim Merlis, +1-310-204-0200, Jim@bighassle.com; or Cory
Llewellyn, Shangri La Marketing Contact, cory@shangrilamusic.com

Web Site: http://www.thepretenders.com/petacontest.html

---

Profile: International Entertainment