MultiVu Video: Hard Rock International Aims to Change Lives 'One Soul at a Time' with Jon Bon Jovi Signature Series

MultiVu Video: Hard Rock International Aims to Change Lives 'One Soul at a Time' with Jon Bon Jovi Signature Series

    PROCEEDS BENEFIT JON BON JOVI'S PHILADELPHIA SOUL CHARITABLE FOUNDATION    **INTERVIEW WITH JON BON JOVI**   

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at http://www.prnewswire.com/broadcast/36829/press.shtml

STORY SUMMARY:

Jon Bon Jovi has partnered with Hard Rock International, who today announced that the iconic rocker, who leads the #1 touring act in the world, has lent an original Bon Jovi design to create the Signature Series: Edition XXVI -- a limited-edition t-shirt and pin, which will benefit The Philadelphia Soul Charitable Foundation, a non-profit organization dedicated to helping the lives of those in need "one Soul at a time."

Jon Bon Jovi is the most recent artist to become part of Hard Rock's Signature Series T-shirt program, which has helped to raise millions of dollars for charitable causes worldwide.

The Signature Series T-shirt: Edition XXVI features Jon Bon Jovi's signature and original art consisting of Rock and Roll imagery that fans will recognize as authentically Bon Jovi. Draped with a banner bearing the band's name, the heart pierced by a winged dagger was created by Bon Jovi and is set on a black T-shirt, available in men's and women's sizes. Hard Rock's limited-edition Jon Bon Jovi Signature Series is currently available online at www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world-renowned musicians and bands, who create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's charity-of-choice. To date, the Signature Series program has included Bruce Springsteen, Bono, Shakira, Green Day, Eric Clapton, Ozzy Osbourne and more, raising millions for a wide variety of organizations, such as WHY (World Hunger Year), Fundacion Pies Descalzos, Amnesty International and Crossroads Centre Antigua.

   SOUNDBITES:   --  Jon Bon Jovi - music artist - interview   --  Annie Balliro - Senior Director of Philanthropy, Hard Rock       International     VIDEO PROVIDED BY: Hard Rock International    

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800-653-5313 EXT. 3

/PRNewswire - Jan. 28/

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Video: http://www.prnewswire.com/broadcast/36829/press.shtml

Source: Hard Rock International

Web Site: http://www.hardrock.com/rockshop

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Profile: International Entertainment