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International Entertainment News

Wednesday, January 21, 2009

Mega TV Signs Affiliation Agreement with Cranston Acquisition, LLC., for Las Vegas/Laughlin, Nevada

Mega TV Signs Affiliation Agreement with Cranston Acquisition, LLC., for Las Vegas/Laughlin, Nevada

MIAMI, Jan. 21 /PRNewswire-FirstCall/ -- Spanish Broadcasting System (SBS) (NASDAQ:SBSA) announced today that Mega TV has signed an affiliation agreement with Cranston Acquisition, LLC., in Las Vegas/Laughlin, Nevada for carriage on KMCC-DT Channel 32 (The programming can also be seen on analog KBNX Channel 31). The station will transmit Mega TV's critically acclaimed programming including, "Paparazzi TV," "Maria Elvira Live," "Esta Noche Tu Night" with Alexis Valdes" and "Bayly," among others. Mega TV is scheduled to launch on January 26, 2009.

"The Las Vegas DMA is our gateway to the launch of our brand on the West Coast, where Mega TV will showcase that it has relevant original programming for US Latinos. We have a unique style and a unique approach to Spanish- language content with renowned talent and fresh formats and we expect the network to continue its successful track record of ratings on a national level," stated Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV.

Barbara Laurence CEO for KMCC-DT Channel 32 stated, "We are excited about our new partnership with Mega TV and pleased to be able to offer Hispanic viewers in Las Vegas a fresh alternative, as a new source of Spanish-language programming that only Mega TV can deliver."

"The recent launches to our footprint reaffirm our commitment to expanding Mega TV as a national player competing against the already established networks," said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market, owns and operates a station in Miami-Ft. Lauderdale DMA (WSBS) Ch. 22, and an affiliate in West Palm Beach, Fl (Ch. 57/Comcast 231). Mega TV also has national distribution in the US through DirecTV Mas (Ch. 405). The channel can also be seen in Puerto Rico on DIRECTV (Ch. 169), and through affiliate WSJU (Ch. 30). SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

www.mega.tv

www.spanishbroadcasting.com

Source: Spanish Broadcasting System, Inc.

CONTACT: Isabel Bucaram-Montana, Director of Marketing and
Communications, Spanish Broadcasting System, imontana@sbscorporate.com,
+1-305-644-4800 x1156, or Direct line: +1-786-470-1656

Web site: http://www.spanishbroadcasting.com/
http://www.mega.tv/


Profile: International Entertainment

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