MediaBank Integrates with Google TV Ads

MediaBank Integrates with Google TV Ads

Addition of Google TV's Platform Further Demonstrates MediaBank's Mission to Helping the Industry Evolve through Technology

CHICAGO, Jan. 27 /PRNewswire/ -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying process, today announced an expanded data integration with the Google TV Ads platform. This collaboration gives MediaBank users direct access to Google TV Ads, allowing them to view response metrics and optimize their campaigns in order to increase return on investment, all while using the same system on which they purchase all other media.

"MediaBank's commitment to connectivity with the entire ecosystem of media buying and planning tools is again proving to be a key differentiator," said Brad Keywell, co-founder of MediaBank. "Our integration with Google TV Ads not only advances the adoption of its digital platform, but improves the ability to analyze programs, which is more important than ever. As advertisers increasingly demand more precise metrics, this integration will help MediaBank clients make better business decisions."

Google's TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google's digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

"From the beginning, MediaBank's open architecture was designed so that as advertisers' needs evolve, our system can accommodate change and continue to provide superior analytics," said Gordon Cohen, senior vice president of technology of MediaBank. "We've positioned ourselves for the future as the only system in the industry that allows for seamless integration of multiple data sources through an open architecture. As the media industry continues to innovate, MediaBank will continue to be a leader in progressive workflow solutions that connect with the best that each media type has to offer."

About MediaBank, LLC

Privately held, Chicago-based MediaBank, LLC is a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process across all media channels -- analog, digital, and emerging media types. MediaBank's unique products provide marketers with unprecedented cross-media analytics and business intelligence capabilities through the use of planning, buying, accounting, workflow and data warehousing tools. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions, and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: http://www.mbxg.com/.

Google and Google TV Ads are trademarks of Google Inc. All other trademarks are the property of their respective owners.

    Contact:    Jordan Rittenberry    Edelman for MediaBank    312-233-1226    jordan.rittenberry@edelman.com  

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Source: MediaBank, LLC

CONTACT: Jordan Rittenberry of Edelman for MediaBank, +1-312-233-1226,
jordan.rittenberry@edelman.com

Web site: http://www.mbxg.com/

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Profile: International Entertainment