Kellogg School of Management Faculty Available to Discuss Super Bowl XLIII Ads

Kellogg School of Management Faculty Available to Discuss Super Bowl XLIII Ads

Deep Economic Downturn Fuels Anticipation for America's Most Watched Event

EVANSTON, Ill., Jan. 6 /PRNewswire/ -- With the economy in a slump, it's no surprise that advertising spots for Super Bowl XLIII have sold at a slower pace than previous years and several big players have chosen to sit out this game. Despite the downturn, however, many perennial advertisers are back, and consumers are eager to see this year's advertising lineup. At $3 million for a 30-second spot, the stakes are especially high for marketers at this year's Super Bowl -- and 140 million viewers will be tuning in on game day to see the hits and misses.

   What:      As pressure builds for 2009 Super Bowl advertisers to perform,              the Kellogg School of Management at Northwestern University,              the world's No. 1 business school for marketing, will spearhead              the annual Kellogg School Super Bowl Advertising Review.  For              the fifth consecutive year, marketing faculty and members of              the Kellogg Marketing Club will convene in Evanston, Ill., to              watch the event, rate the advertisers on a series of academic              criteria known as ADPLAN and produce a final ranking of the              most -- and least -- successful advertisers from this year's              Super Bowl.               Kellogg marketing professors will lead the 2009 Kellogg School              Super Bowl Advertising Review, serving as non-biased resources              to address hot topics surrounding Super Bowl advertising this              year.               -- What are the biggest advertising trends for Super Bowl                 XLIII?              -- How have ads changed this year due to the economy and                 feelings of consumer uncertainty?              -- What qualities are essential to a strong Super Bowl ad in a                 recession?              -- How can marketers leverage interest in social media to                 generate buzz for their ad beyond game day?     Who:       Kellogg School of Management Professor Tim Calkins leads the              Review.  A clinical professor of marketing at the Kellogg              School since 1998, Calkins teaches courses in marketing              strategy and acts as co-academic director of the school's              branding program.  Each year, he provides a well-received Super              Bowl advertising review for students and alumni.  Calkins is              co-editor of Kellogg on Branding (John Wiley & Sons, 2005) and              is the author of Breakthrough Marketing Plans (Palgrave              Macmillan, 2008) as well as numerous Kellogg case studies.               Professor Derek D. Rucker, who also leads the Review, is an              assistant professor of marketing at the Kellogg School of              Management. In addition to his ongoing research in the areas of              consumer metacognition, consumer emotion, consumer information              processing and judgment, he teaches the advertising strategy              course at Kellogg.  A Kellogg School faculty member since 2005,              Rucker has been published in a number of academic journals,              including the Journal of Personality and Social Psychology and              the Journal of Consumer Psychology.               New for 2009: Professors Calkins and Rucker will be blogging              about Super Bowl advertising to offer comments and insights              into this year's advertising trends. Visit the blog at              http://kelloggsuperbowlreview.wordpress.com/.    When:      Professors Calkins and Rucker are available for comment in the              weeks leading up to the Super Bowl. They are also available the              night of the game, Sunday, February 1, 2009, and all day on              Monday, February 2, 2009, for interviews via phone, e-mail and              in person.    More info: To schedule an interview or learn more about Professor Calkins,              Professor Rucker and the Kellogg Super Bowl Advertising Review,              contact Aaron Mays or Betsy Berger at the contact information              below. To learn more, visit              http://www.kellogg.northwestern.edu/news/superbowl/index.htm.      MEDIA CONTACTS:     Aaron Mays                         Betsy Berger    Kellogg School of Management       MS&L    Office:  847-491-2112              Office:  847-577-6063    Mobile:  773-344-2331              Mobile:  847-308-1762    a-mays@kellogg.northwestern.edu    betsy.berger@mslworldwide.com  

First Call Analyst:
FCMN Contact:

Source: Kellogg School of Management

CONTACT: Aaron Mays of Kellogg School of Management, +1-847-491-2112,
Mobile, +1-773-344-2331, a-mays@kellogg.northwestern.edu; or Betsy Berger of
MS&L, +1-847-577-6063, Mobile, +1-847-308-1762, betsy.berger@mslworldwide.com,
for Kellogg School of Management

Web site: http://www.kellogg.northwestern.edu/
http://kelloggsuperbowlreview.wordpress.com/

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Profile: International Entertainment