Centris Introduces New Report on Impact of Economy on TV/Internet/Media Service Providers

Centris Introduces New Report on Impact of Economy on TV/Internet/Media Service Providers

Quarterly study to monitor and assess potential impact of economic crisis on companies' current and future revenue

FORT WASHINGTON, Pa., Jan. 12 /PRNewswire/ -- A new quarterly research report introduced today by Centris provides insight into how economic conditions may affect a company's revenue derived from TV, Internet and media services. The study reveals that although a significant number of households in the United States are unlikely to reduce their consumption of communication and media services as a result of economic conditions, there is still a potential impact on provider revenue. Centris provides marketing intelligence on communication, information and entertainment services, including voice, video and data products. It also provides usage and market share estimates at a national, regional or local level.

A component of the new research report is Centris' "Composite Spending Index," which will track consumer perceptions and self-reported media consumption plans over time. In addition, the study provides insights into where business churn may occur by provider and service type.

According to Centris president, Bill Beaumont, "This is a timely and relevant study that examines perceptions of the current economic situation in the United States, and how these views may affect household communication services and media consumption. Centris plans are to track the changing economic environment to provide our clients with needed intelligence to help forecast changes in market demand and adjust their marketing strategies and mixes."

   Key elements of the current report include:   --  The likely cancellation of services by type of service company (e.g.       cable, satellite, telco).   --  The likelihood of internet cancellations.   --  The potential changes in media consumption, including ordering video       on demand (VOD) movies, DVD purchases, and movie going.   --  Consumers' perceptions of the state of the economy, as well as their       outlook for the next six months.   

The data in the report were derived from Centris' US Communications and Entertainment Omnibus (CEO) Survey, a continuous market sampling program that supports the research needs of top communications and entertainment companies in the United States. Centris customers have the option of utilizing the Centris research platform by inserting questions into the ongoing survey program thereby optimizing their own research budgets.

The quarterly report series, which includes research tabs, can be purchased for $3,999. For more information about Centris' ability to customize its ongoing research studies to support client research requirements, or to subscribe to the Centris Economic Conditions Report, contact Lisa Masciale at (332) 549-9737 or lmasciale@centris.com.

About Centris:

Centris, with offices in Fort Washington, Pennsylvania and Los Angeles, California, is a specialized research organization owned by the AUS Group, one of the nation's top marketing research companies. Centris helps clients understand the market for voice, video and data products. Centris provides Omnibus Research Programs, Syndicated Research Reports, Market Profiles and Custom Research Services. Clients use these resources to understand markets, develop strategies, track competitors' actions and optimize marketing mixes. For more information about Centris, visit www.centris.com.

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Source: Centris

CONTACT: MEDIA - David Klein, Executive Vice President of Centris,
+1-323-549-9737

Web Site: http://www.centris.com/

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Profile: International Entertainment