The Sekret to Success: Deal with Maximus Multimedia to Extend Groundbreaking Entertainment Options

The Sekret to Success: Deal with Maximus Multimedia to Extend Groundbreaking Entertainment Options

NASHVILLE, Tenn., Nov. 21 /PRNewswire/ -- Sekret Media Services, LLC, a producer of audio and video content specifically to the music industry, announced today it has reached an agreement with Maximus Multimedia International, LLC, a leader in the hospitality industry in providing entertainment on-demand products and services. The deal will extend groundbreaking entertainment options for the hotel guest staying at Maximus-serviced properties.

The agreement calls for Sekret Media to produce music related content for distribution in the 2,600 hotels represented by Maximus Multimedia. The new advanced features and products of Sekret are being paired with other musical products that are complementary to collectively support efforts by Maximus in boosting entertainment options made available to the hotel guest.

"Maximus has a clear vision of the future," stated Brad Todd, president and Chief Executive Officer of Sekret Media. "The architecture within Maximus is uniquely refreshing and will assist artists in reaching a mass audience in a new proven format. The music business is constantly changing and we will strive to be increasingly innovative in securing impressions through Maximus to drive artist awareness and revenues while using the captive audience to reinforce our offerings within other industry sectors," Todd said.

Sekret Media content is being added to the Maximus format in early first quarter 2009. The launch will include a promotional campaign which grants the winner exclusive access to a "meet and greet" with a major music artist in Nashville, Tennessee.

"Sekret has all the attributes that we were seeking in this particular partnership," said Mike Harding, president and Chief Executive Officer of Maximus. "The pairing of our creative departments has already produced incredible ideas and we are undoubtedly excited about joint future endeavors," Harding stated.

Maximus has been working aggressively towards the new MaximusHD product scheduled to be released in January 2009. This in addition to other agreements made recently by Maximus strategically positions the company to remain focused on its objective to become the new industry powerhouse.

"We will aggressively use creative strategies to differentiate Maximus from all other industry service providers. We intend to become the utmost resource for all hoteliers who seek to regain the incremental income lost during the past years on these types of services. These programs are developed to reverse the trend of constant cost with no gains," stated Harding.

Details of the agreement or the initial campaign were not released. Maximus officials emphasized, however, that the program is a fully integrated format designed to bring greater interactivity to the Maximus entertainment packages within its property base.

About Maximus Multimedia:

Maximus Multimedia International will provide a true entertainment-on- demand servicing alternative for all types and sizes of hotel properties while representing collectively one of the largest property footprints in the world. It provides entertainment, information and Internet services primarily to the mid -level hospitality market segment in the United States. Maximus Multimedia International has an instantaneous global presence for its products and services. The web site is www.playmaxmedia.com

About Sekret Media Services:

Sekret Media Services is a producer of audio and video content specific to the music industry. Sekret maintains high.level relations with such firms as Warner Brothers Digital, Sony, BMI and other notable firms associated with the music industry. Sekret Media Services is based in Nashville, Tennessee the center of the music business. The web site is www.sekretmediaservices.com

Source: Maximus Multimedia International, LLC

CONTACT: Susan Keel of The Andrews Agency, for Maximus Multimedia
International, +1-615-242-4400

Web site: http://www.playmaxmedia.com/
http://www.sekretmediaservices.com/

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Profile: International Entertainment