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Sunday, November 23, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of November 23, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of November 23, 2008

LOS ANGELES, Nov. 23 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of November 21 through November 23, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30 AM Pacific on Sunday, November 23, 2008 by Rentrak Theatrical include:

   Rank   Title                         Weekend Gross     Locations   1      Twilight                      $70,553,000         3419   2      Quantum Of Solace             $27,400,000         3458   3      Bolt                          $27,000,000         3651   4      Madagascar: Escape 2 Africa   $16,000,000         4007   5      Role Models                    $7,228,785         2733   6      Changeling                     $2,643,280         1739   7      High School Musical 3: Senior          Year                           $2,006,000         2361   8      Zack and Miri Make a Porno     $1,700,000         1222   9      The Boy In The Striped Pajamas $1,673,000          406   10     The Secret Life Of Bees        $1,275,000         1095   11     Slumdog Millionaire              $991,529           32   12     Soul Men                         $930,000          814    Weekend of 11/21/2008 to 11/23/2008   (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

Contact: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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