The Whole Deal(TM) Value Guide at Whole Foods Market(R) Welcomes Fall & Holiday Seasons With Cooking Tips From Martha Stewart, Sure Deals & Budget-Saving Recipes for Entertaining

The Whole Deal(TM) Value Guide at Whole Foods Market(R) Welcomes Fall & Holiday Seasons With Cooking Tips From Martha Stewart, Sure Deals & Budget-Saving Recipes for Entertaining

AUSTIN, Texas, Oct. 2 /PRNewswire-FirstCall/ -- From pan roasting to slow cooking, fall favorites create welcome aromas in the kitchen and savings in the pocketbook, thanks to sure deals, coupons and budget-conscious recipes found in the new quarterly The Whole Deal(TM) value guide at Whole Foods Market (NASDAQ:WFMI) .

To help shoppers create healthy, flavorful and wallet-friendly weeknight meals, Whole Foods Market has collaborated with Martha Stewart Living Omnimedia and popular food bloggers who share favorite recipes and cooking techniques.

In the first of Whole Foods Market's "Learn to Cook and You'll Learn to Save!" series, Martha Stewart provides step-by-step instructions for pan- roasting chicken and roasting vegetables from her new book, Martha Stewart's Cooking School (on-sale October 21). Martha will also be highlighting recipes like these in new "Cooking School" segments on her syndicated daytime program, "The Martha Stewart Show" beginning October 21.

Additionally, Whole Foods Market launched a Food Blogger Budget Recipe Challenge to find the best, most flavorful and healthy weeknight meal recipes for less than $4 per serving. The six finalists include:

   --  Steamy Kitchen's Wonton Noodle Soup,   --  Cooking for Engineers' Chicken Marsala with Brussels Sprouts and       Capellini,   --  Karina's Kitchen's Sweet Potato and Black Bean Enchiladas,   --  Bittersweet's Miso Bulgur Pilaf with Lemon-Ginger Tofu,   --  Coconut & Lime's Cincinnati Chili, and,   --  Sugarlaw's Farro with Butternut Squash, Hazelnuts and Swiss Chard.    

Through Oct. 8, shoppers can log on to http://www.wholefoodsmarket.com/ to rate and review these bloggers' recipes and help choose the Budget Recipe Challenge Winners. Those who post comments are automatically registered to win a $500 gift card and other prizes. The winners will be featured in the January issue of The Whole Deal.

Get More for Less from The Whole Deal Value Guide

Available in stores Oct. 1, The Whole Deal value guide also includes 15 budget recipes for $4 or less per serving and 13 "Sure Deal!" high quality pantry items at great values such as:

   --  365 Organic creamy soups in tomato basil, garlic chicken and       portobello mushroom flavors -- $2.99 (4 servings at 75 cents per       serving)   --  365 Organic Instant Oatmeal in a variety of flavors -- $3.39 (eight       servings at 42 cents per serving)   --  365 Organic green and black teas -- $3.99 (80 tea bags at 5 cents per       serving)   --  365 Organic Hot Cocoa Mix in milk or rich chocolate flavors -- $3.99       (10 servings at 40 cents per serving)   --  Paul Valmer Chardonnay and Merlot -- $10.99 for 1.5 liters       (six servings at $1.83 per serving)    

"Shoppers ranging from single professionals to large families can find easy and affordable options in The Whole Deal like a Twice-Baked Tex-Mex Potato for one to Sour Cream Chicken and Mushroom Pasta for four. Also, adding in seasonal produce like squash and apples provides great nutrition at a value for weekday meals," says Whole Foods Market "Value Guru" Barry Hirsch.

Holiday entertaining on a budget in The Whole Deal is a sure deal as well with Whole Catch Crab Claw Meat at $7.99 and 1.5 liters of 365 Everyday Value Paul Valmer Chardonnay or Merlot at $10.99. Shoppers will find many party- friendly recipes in the value guide, including Baked Apple and Brie Canapes, Swiss Cheese Onion Crostini, Quick Creamy Crab Bisque and Beef Brisket with Carrots.

For more ideas on how to save money and eat healthy, Whole Foods Market has plenty of other resources including:

   --  Value Tours:  In-store "Value Gurus" lead Value Tours to show       customers how to find the best deals and enjoy savings.   --  Special deals in the meat and seafood departments, and knowledgeable       butchers and fish mongers who are ready to help shoppers find the       top-notch protein that falls within their budgets.   --  Promotional deals on family packs and value packs as well as weekly       sales and specials.   --  The Whole Deal online message board with shopper tips and advice on       stretching your food dollar found at:       http://wholefoodsmarket.com/wholedeal.    

A recent Whole Foods Market survey found that 43 percent of adults now prepare more meals at home as a result of higher food costs. "As more people choose to 'eat in' to save money, the first step is to learn to cook," says Hirsch. "So we are sharing cooking techniques and recipes to make weeknight meals, fabulous feasts and party favorites that are easy and affordable."

For additional information on Martha Stewart's Cooking School, visit http://www.marthastewart.com/cookingschool.

About Whole Foods Market(R)

Founded in 1980 in Austin, Texas, Whole Foods Market (http://www.wholefoodsmarket.com/) is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. In fiscal year 2007, the company had sales of $6.6 billion and currently has more than 270 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Fresh & Wild(TM), and Harry's Farmers Market(R) are trademarks owned by Whole Foods Market IP, LP. Wild Oats(R) and Capers Community Market(TM) are trademarks owned by Wild Marks, Inc. Whole Foods Market employs more than 55,000 Team Members and has been ranked for 11 consecutive years as one of the "100 Best Companies to Work For" in America by FORTUNE magazine.

Contacts: Denise Fraser - denise@denisefraser.com 512-899-0004

Kate Lowery - kate.lowery@wholefoods.com 512-542-0390

First Call Analyst:
FCMN Contact:

Source: Whole Foods Market

CONTACT: Denise Fraser, +1-512-899-0004, denise@denisefraser.com, for
Whole Foods Market; or Kate Lowery of Whole Foods Market, +1-512-542-0390,
kate.lowery@wholefoods.com

Web site: http://www.wholefoodsmarket.com/
http://www.marthastewart.com/cookingschool

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Profile: International Entertainment