White Directory and Spotzer Launch Ready-To-Air Videos

White Directory and Spotzer Launch Ready-To-Air Videos

Local Merchants to Get Quality Films Affordably and Simply

BUFFALO, New York, October 6/PRNewswire/ -- White Directory Publishers, a division of Hearst Holdings, Inc., and Spotzer Media Group, a pioneer of ready-to-air advertising solutions for small businesses, today announced a ground breaking partnership designed to accelerate local merchant adoption of video advertising.

Starting today, a rich online library of high quality pre-produced merchant videos in hundreds of business categories is being made available to advertising clients of White Directory, which is one of the largest independent publishers of print and online yellow pages directories in the United States. Through White Directory sales representatives, advertisers can select a video and then have it tailored to deliver their unique selling points through the recording of a customized voice track and the editing of text overlays and end cards. Logos and even photos of the client's products, people and premises can also be added to the videos.

For a fraction of the cost of a traditionally produced video, clients get a 30 second professionally created commercial designed to impress as it informs new and existing customers. The advertisers also get exclusive rights within their region to the ready-to-air video and all of its core elements.

In addition, in contrast to the video deals generally sold by directory publishers, White Directory's offer does not limit the distribution of the video to its own listing site. On the contrary, these videos will be optimized for search engines and distributed to You Tube, Yahoo and other leading video sharing sites across the Internet. The videos will also be syndicated across the online properties of the Hearst's newspapers. Advertisers will also be permitted to place their video on their own websites at no extra cost.

"With the spread of broadband and the growing realization that having a video increases a merchant's chances of being found through the search engines, demand for promotional videos is surging among advertisers," said White Directory Chief Operating Officer Jeff Folckemer. "For the vast majority of local businesses, however, the traditional approach to making videos is too expensive and too inconsistent in terms of quality. Spotzer's ready-to-air alternative is much easier and more affordable and will enable even the smallest business to leverage the power of video."

"We are thrilled to join forces with White Directory Publishers," added Spotzer founder and CEO Andrew D. Klein. "This union of our creative and technical capabilities with their advertiser relationships and sales engine represents a major turning point in the evolution of local video advertising. Merchants no longer need to choose between traditional productions they cannot afford and do-it-your-self options that more often than not lead to poor results."

About White Directory Publishers

White Directory is one of the largest U.S. based independent publishers of print and online yellow pages directories in the country. Shaping an industry since 1968, White Directory has been publishing the nationally-known , award-winning Talking Phone Book for 40 years and continues to connect buyers and sellers through its multi-media suite of print and digital products. The Company publishes nearly 80 print directories in 11 states as well as providing Internet yellow pages, SEM, video and direct marketing solutions for its advertisers. Acquired by the Hearst Corporation in 2004, White Directory also publishes 12 books under the Area-Wide brand in Texas. For more information, visit: http://www.talkingphonebook.com.

About Spotzer Media Group

Spotzer Media Group is the first global advertising agency dedicated to making high quality video advertising fast, affordable and highly targeted. The company offers long tail advertisers a range of innovative TV and web video products and services through partnerships with media companies, directory and local search publishers and advertising and media agencies. It also provides creative solutions as well as media planning and buying services directly to local, regional and national advertisers. Spotzer is based in Amsterdam and has offices in New York and San Francisco. Shareholders include Sierra Ventures, Cyrte Investments and European Directories. Learn more at http://www.spotzer.com.

Source: Spotzer Media

Contacts: Greg S. Garrick, White Directory Publishers, ggarrick@talkingphonebook.com, +1-716-875-9100 Ext. 80156. Sonja Kosman, Spotzer Media Group, Skosman@spotzer.com, +1-917-455-9450

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Profile: International Entertainment