Unicorn Media Connects Artists and Fans With Ultimate Online Entertainment Experience

Unicorn Media Connects Artists and Fans With Ultimate Online Entertainment Experience

New Breed of Integrated Media Company Showcases Broadcast Quality Audio and Video; Provides a Unique, Artist-Centric Revenue Sharing Model

TEMPE, Ariz., Oct. 13 /PRNewswire/ -- Unicorn Media, a new breed of integrated media company, today announced the launch of the ultimate online entertainment experience -- a diversified distribution channel for a full range of video and audio content. Unicorn Media's patent-pending, rich Internet application features work from a broad range of studios, independent musicians and film makers, including CBS Interactive, IMAX film producers, Revision3, Silverback Management and many more. Designed to showcase all content in its best possible form, and with the highest quality user experience, Unicorn Media connects artists to their target audiences directly and dynamically, ensuring that worldwide consumers have access to broadcast quality video and CD-quality audio. At the same time, an innovative revenue sharing model enables artists and their distributors to monetize their work.

"Unicorn Media was founded with the understanding that only a small fraction of professionally produced content actually ends up in commercial distribution," said Bill Rinehart, CEO and founder of Unicorn Media. "We spoke with artists who told us that their primary concern with online distribution was that it didn't always promote their work in a high quality format. We're taking a different approach with Unicorn Media. We provide a diverse range of studio and independent content that connects consumers with the artists worldwide with the best possible quality. We're revolutionizing the way content is viewed, distributed and monetized in this industry."

In response to many of the hurdles faced by artists today, Unicorn Media has created an environment to help them thrive. With Unicorn Media, artists have the assurance that their work is being distributed in the manner in which it was meant to be viewed or listened to when it was created. Artists who distribute their content through Unicorn Media are also able to retain complete control of their work. The company offers a non-exclusive media delivery platform at no cost to the artist or their studio. This ensures that artists are able to control the destiny of their content and that they can freely spread their art around the world.

"When we were looking for a way to connect with our fans online, it was important that we were able maintain control over the sound quality of the work. With Unicorn Media, we know that our fans are listening to our work the way we wanted it to be heard," said Jon Phillips, founder and president of Silverback Management, Controlled Substance Sound Labs. "Unicorn Media has also shown us that they really support what we do in the way they help us promote, distribute and monetize our work. They're just as committed to the quality of the experience as we are -- and they're helping us to grow our audience worldwide at the same time."

Artists and content owners are able to successfully monetize their work by leveraging Unicorn Media's unique revenue sharing model. As the artist's audience and popularity grows on Unicorn Media, more revenue is generated. Revenue share is based on each content selection's advertising value, which is determined by audience size and realizable advertising rates. Artists have the opportunity to share up to 50 percent of the revenue generated by their content as opposed to the pre-set percentages offered by other online venues. Additionally, artists have input as to where in their work advertising is placed so that the effectiveness of their art is not compromised.

"The internet gives all content owners, big and small, a voice to speak directly to their audiences. Yet not everybody has large media budgets to invest into a distribution solution," said Anton Denissov, a digital media analyst at Parks Associates. "For digital media to flourish, the market will need a low-cost distribution and content management solutions that will enable even the smallest content producer to deliver studio-quality experience to their audience."

The Unicorn Media experience is different because of a core competency in scalable, high-performance, efficient application and content delivery. Patent-pending technology ensures that content available through Unicorn Media can be shown on a high-definition screen rather than being limited to a PC. A rich Internet application provides the performance of a desktop offering without forcing consumers to download a plug-in while cloud computing allows Unicorn Media to maximize speed for the consumer. Unicorn Media's social architecture allows users to identify friends and to share their favorite playlists, videos and songs or to connect through popular social networks.

The Unicorn Media experience is now open to both consumers and artists. Additional details are available at: http://www.unicornmedia.com/.

About Unicorn Media

Unicorn Media is a new breed of integrated media company with patent-pending technology for the rapid delivery of diverse, broadcast quality content to a worldwide audience. The company connects artists to their target audiences directly and dynamically. At the same time, an innovative revenue sharing model enables those artists and their distributors to disseminate and monetize their work. Unicorn Media was founded by digital content distribution infrastructure experts and is built to quickly deliver massive amounts of content with the best possible viewing and listening experience. Headquartered in Tempe, AZ, Unicorn maintains additional offices in Los Angeles, San Francisco and London. For additional information, please visit: http://www.unicornmedia.com/.

First Call Analyst:
FCMN Contact:

Source: Unicorn Media

CONTACT: Katherine Verducci of McGrath-Power Public Relations,
+1-408-727-0351, katherinev@mcgrathpower.com, for Unicorn Media

Web site: http://www.unicornmedia.com/

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Profile: International Entertainment