Stetson Invites Texas Bands to Take the Stage

Stetson Invites Texas Bands to Take the Stage

Fans vote for favorite Texas band and fight to keep music in Texas schools

DALLAS, FORT WORTH, Texas and HOUSTON, Oct. 1 /PRNewswire/ -- Stetson Rocks is a campaign designed to celebrate and support emerging country western music throughout Texas via contest, prizes and partnership with Texas Music Project. Today marks the launch of the contest, which allows fans to vote for their favorite Texas band and help decide who will win opening spots for Neal McCoy at Mo's Place in Houston November 14 and the 4th Annual Wolf 12 Man Jam at Billy Bob's in Fort Worth December 7.

In addition to helping an unsigned artist reach the main stage, Stetson Rocks is about fighting to make sure music keeps playing. The campaign supports emerging music by partnering with Texas Music Project, a non-profit dedicated to strengthening and restoring music education in public schools that has helped more than 700,000 Texas students to date. Fans can join the cause by purchasing a t-shirt at http://www.stetsonrocks.com/.

"Stetson has long been a trusted brand, and one that transcends generations," said Pam Fields, CEO of Stetson. "Stetson Rocks is about celebrating the next generation, supporting its sound and helping fund emerging talent."

Contestants will be narrowed down to the top 10, based on fan votes, and the winner will be selected by a judging panel in early November.

Texas bands and fans from around the country can get involved by visiting http://www.stetsonrocks.com/. From there, they can link to Ourstage.com, an online contest forum of 1.5 million users, and register their band for the contest (if they are a Texas resident) or vote for their favorite band. Fans can also check out the Stetson Rocks lookbook and link to Stetson Rocks retail stores, enter contests to win prizes, track the Street Team through Texas, and more.

For more information about Stetson Rocks, visit http://www.stetsonrocks.com/.

About Stetson Rocks:

Nearly 150 years ago, John B. Stetson fashioned the "Hat of the West," one that would become the symbol of American independence, individuality, integrity and strength. Today everything that carries the Stetson brand stays true to these values. Stetson Rocks is about giving fresh noise a future and embracing the pioneering spirit that the Stetson brand was born from. In addition to headwear, Stetson currently offers fragrance, apparel, boots and eyewear. http://www.stetson.com/.

First Call Analyst:
FCMN Contact:

Source: Stetson

CONTACT: Kate Miller, +1-303-625-1086, kmiller@pure-brand.com, for
Stetson

Web site: http://www.stetsonrocks.com/
http://www.stetson.com/

---

Profile: International Entertainment