NBC's The Biggest Loser Coach Jillian Michaels Teams Up With Oral-B to Empower Americans to Invest in Their Oral Health

NBC's The Biggest Loser Coach Jillian Michaels Teams Up With Oral-B to Empower Americans to Invest in Their Oral Health

Health and Wellness Expert Reveals How Living a Healthy Lifestyle is More than Just Weight Loss

CINCINNATI, Oct. 2, 2008 /PRNewswire/ -- Oral-B has partnered with health and wellness coach Jillian Michaels from the NBC hit show "The Biggest Loser" to challenge Americans to think about their oral health as a long term investment and make one small change today that will improve the health of their mouths. Michaels is known for motivating people to lead healthier lifestyles, and believes that making small changes and smart choices today can have a big impact for the future.

"When I encourage people to lead a healthier lifestyle, I remind them that it's not just about weight loss or one area of your health -- it's about whole body wellness. All of our systems are connected and the health of one area may impact another, including the health of your mouth," explains Michaels. "There are many simple changes people can make that offer amazing results. For example, switch from a regular manual toothbrush to a power toothbrush such as Vitality Precision Clean. It reduces up to twice as much plaque and leaves your teeth feeling clean and smooth everyday. Plus, I love knowing that I'm keeping my mouth healthy in between dental visits."

To make an investment in your health, Michaels offers the following tips:

-- Simple choices make a difference. We make choices everyday that contribute to our health, so choose the healthier option. For example, pick water instead of acidic sodas or sports drinks and opt for sugar-free gum or mints when possible. They are better for your teeth and your waistline.

-- Recruit support. Whether it's in the form of a trainer, a workout buddy or even your dental hygienist -- a little bit of help goes a long way. This helps to keep you accountable and when the going gets tough you will have someone there to help motivate you.

-- Don't just go through the motions. Even brushing your teeth is an investment in your long-term oral health but don't just do it mindlessly. Pick toothpastes that provide oral health benefits or a toothbrush that notifies you when to switch quadrants of your mouth or gives your feedback so you can stay engaged through the experience.

-- Make the quality count! Cut way back on processed foods and choose fresh foods that can help to significantly boost your metabolism and your overall health. Choose your oral care products in the same way. If you're spending two minutes at the sink, consider a power brush such as the Oral-B Vitality Precision Clean that reduces up to two times more plaque than a regular manual toothbrush.

Jillian Michaels and Oral-B are making it easy for consumers to make the switch from a manual to a rechargeable power toothbrush. Visit www.smoothcleanfeeling.com for more information and encouragement from Jillian on how you can make the switch to power.

Starting at just $22, Oral-B's portfolio of rechargeable oscillating rotating power toothbrushes offer consumers a dentist-like smooth clean feeling and include a variety of brushes to meet different needs and budgets. Oral-B rechargeable power toothbrushes that employ oscillating-rotating technology help remove more plaque than a regular manual toothbrush, help prevent gingivitis and reach deep between teeth and along the gum line for a thorough clean. They also include special features to help consumers achieve optimal oral health, such as timers that help them brush for the dentist-recommended two minutes and sensors to alert them if they are brushing with too much pressure -- important because brushing too hard can contribute to early gum recession.

For more on Jillian Michaels, visit her website at www.jillianmichaels.com and watch her on "The Biggest Loser," airing Tuesdays 8/7 c on NBC.

About Oral-B

The Oral-B brand is a worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

First Call Analyst:
FCMN Contact:

Source: The Procter & Gamble Company

CONTACT: Avery Schlicher, +1-212-468-4334,
Avery.schlicher@publicis-pr.com, for The Procter & Gamble Company

Web site: http://www.pg.com/
http://www.smoothcleanfeeling.com/
http://www.jillianmichaels.com/

---

Profile: International Entertainment