MultiVu Video Feed: HALFTIME PERFORMER FOR DALLAS COWBOYS THANKSGIVING DAY GAME TO BE ANNOUNCED OCTOBER 12th

MultiVu Video Feed: HALFTIME PERFORMER FOR DALLAS COWBOYS THANKSGIVING DAY GAME TO BE ANNOUNCED OCTOBER 12th

Halftime Show is Kickoff to Salvation Army's Red Kettle Christmas Campaign

GLENDALE AZ, October 10 /PRNewswire/ -- On Sunday, October 12th, Dallas Cowboy's owner and general manager Jerry Jones and The Salvation Army's Lieutenant-Colonel David Jeffrey will announce the featured artist for the 2008 Thanksgiving Day Red Kettle Kick-off. The chart-topping act, one of the hottest in the country today, will perform live during the nationally televised halftime show during the Dallas Cowboys Thanksgiving Day game.

For the past 11 years, the Dallas Cowboys Thanksgiving Day game halftime show has officially launched the Red Kettle Christmas campaign on a national stage, becoming an annual holiday tradition. Since the partnership began in 1997, the annual Red Kettle campaign has raised more than $1 billion, which has helped the army serve 30 million people each year nationwide. Last year, the campaign raised a record $188 million.

The Red Kettle campaign has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. For more information, please visit http://www.salvationarmyusa.org

SATELLITE FEEDS:

 Sunday, October 12th, 2008         Monday, October 13th, 2008          6:30 PM - 6:45 PM ET               10:30 AM - 10:45 AM ET              AMC 3                              AMC 3                               Transponder 3                      Transponder 3                       C-Band                             C-Band                              Downlink Freq. 3760 Horizontal     Downlink Freq. 3760 Horizontal       Monday, October 13th, 2008 2:30 PM - 2:45 PM ET AMC 3 Transponder 3 C-Band Downlink Freq. 3760 Horizontal  

NEWS: Dallas Cowboys Thanksgiving Day Halftime Performer to be Announced October 12th

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/35317/press.html

SOUNDBITES:

• Performer TBA
• Jerry Jones, Owner, General Manager, Dallas Cowboys
• Lieutenant-Colonel David Jeffrey, The Salvation Army

B-ROLL INCLUDES:

• Salvation Army Red Kettles
• performance footage
• press conference footage

VIDEO PROVIDED BY: The Salvation Army

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/35317/press.html

Web site: http://www.salvationarmyusa.org

---

Profile: International Entertainment