Mimi Slavin Named Senior Vice President, Strategic Planning & Promotions, CBS Films

Mimi Slavin Named Senior Vice President, Strategic Planning & Promotions, CBS Films

LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- CBS Films has named Mimi Slavin Senior Vice President, Strategic Planning & Promotions, it was announced today by Debbie Miller, head of worldwide marketing for the new film division within CBS Corporation (NYSE:CBS) (NYSE:and) (NYSE:CBS.A) .

In this position, which reports to Miller, Slavin will oversee strategic initiatives to support the studio's slate, and will work with Miller to form collaborative marketing relationships with the diverse portfolio of media assets within CBS. She will also be responsible for securing and maximizing third-party promotional partnerships.

Slavin comes to CBS Films from Warner Bros. Pictures, where she served as Senior Vice President of Promotions, and spearheaded promotional partnerships and programs for numerous domestic theatrical releases including "Get Smart," "Happy Feet," and "Superman Returns," among others. Most recently, Slavin was responsible for assembling the largest and most lucrative promotional campaign in the studio's history for "The Dark Knight." During her tenure at Warners, she formed alliances with key top tier brands such as McDonald's, Visa, Pepsi and Comcast.

"Mimi is a highly talented marketing executive, with a proven ability to translate strategy into impressive promotional campaigns for films of every genre and size," said Miller. "Her energy and creativity, along with her extensive experience as a liaison both cross-divisionally and with outside companies, make her a perfect choice for this position."

"I am very excited to join the CBS Films team," said Slavin. "I'm impressed with their approach and look forward to working with the other CBS Corp. divisions to further cross-company integration, building on all the valuable assets, to create maximum success for all. And, of course, I am thrilled to be able to again work with Debbie (Miller), with whom I was able to accomplish terrific programs, and exceptional inter-departmental cooperation, during my time in WB Theatrical."

Slavin had been with Warner Bros. since 1996, including an eight-year stint at Warner Home Video as head of promotions, spearheading promotional partnerships, overseeing retail-specific programs, and acting as the home video liaison for cross-company programs.

Prior to joining Warner Bros., Slavin was Director of Promotions for Twentieth Century Fox Home Entertainment, where she created partnerships for classic re-releases such as "The Sound of Music" and "My Fair Lady," as well as for the Home Video releases of new productions.

Slavin holds a B.A. from the University of California at Berkeley and an M.B.A. from the University of Southern California.

About CBS Films

CBS Films, established in 2007, plans to develop and produce four to six movies a year spanning all genres, with production budgets up to $50 million per film.

CBS Films' development slate includes such titles as "Crowley," to star Harrison Ford under director Tom Vaughan; "Permission," written by Karen McCullah Lutz; "Plan B," a romantic comedy from writer Kate Angelo; "Consent to Kill," an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; "The Eternals" from writer Chris Hauty and director Jeff Wadlow; and a remake of "My Fair Lady," based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures.

About CBS Corporation

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.

First Call Analyst:
FCMN Contact: KJorgensen@cbs.com

Source: CBS Corp.

CONTACT: Chris Ender of CBS, +1-818-655-1100, cender@cbs.com

Web Site: http://www.cbscorporation.com/

Company News On-Call: http://www.prnewswire.com/comp/965075.html

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Profile: International Entertainment